Atlanta-based Wayfield Foods has opened a new-format store called Eden Fresh Market. True to its name, the store offers a broader selection of fresh foods than a traditional Wayfield Foods store. Eden Fresh Market is located southwest of Atlanta, at...
Eden Fresh
Eden Fresh, a subsidiary of Wayfield Foods, blossomed under the vision of Ron Edenfield, president, and CEO. Ron Edenfield, in an interview with The Shelby Report, revealed that the store is meticulously crafted to resonate with a wide audience, particularly appealing to younger customers seeking an array of products such as wild-caught seafood, grassfed beef, gluten-free options, and natural and organic selections.
Edenfield emphasized that the store’s format will evolve over time as they continue to refine their approach, recognizing that this concept represents new territory for Wayfield Foods, and they are learning and adapting as they progress.
The store proudly offers meal kits from Freshop, which also manages the store’s click-and-collect program, alongside locally sourced treasures like The King’s Donuts from a Fairburn-based donut shop.
According to the store’s website, “Eden Fresh Market is committed to being your one source destination for the freshest and highest quality fruits, vegetables, seafood, meats, deli, and baked goods, as well as a place to meet your everyday grocery needs.”
Eden Fresh stocks an extensive range of organic, natural, vegan, and locally grown foods, including grassfed meats, grassfed dairy products, freshly baked breads, pastries, muffins, cakes, and a diverse selection of wines.
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