Kraft Foods shared results on Dec. 14 of a pioneering survey that measured its impact on climate change, land and water use. The multi-year foot printing project — in partnership with Quantis Inc. and reviewed and analyzed by World Wildlife Fund and notable academics at the University of Minnesota’s Institute on the Environment — goes […]
Category: National
Posted in, National
Hy-Vee CEO Ric Jurgens Announces Plans to Retire
Hy-Vee Chairman and CEO Ric Jurgens announced to stockholders at Hy-Vee’s annual meeting on Dec. 14 that he plans to retire from the West Des Moines, Iowa-based company effective June 1. Jurgens, 62, has been Hy-Vee’s top officer since 2006. A 42-year veteran of the company, he began his career as a part-time employee in […]
Posted in, National, New Products
The Spice Hunter Adds New Vegetarian Soups
The Spice Hunter® Inc., a C.F. Sauer company, has added Minestrone; Spring Onion; and Green Chile & White Bean, to its vegetarian line. The Spice Hunter Quick & All Natural™ Soups offer healthy ingredients in an easy-to-use, “just add water” container. The Spice Hunter 100% all natural soups contain 0g of trans-fat and no MSG. […]
Posted in, National
Cuties California Clementines and Mandarins Go National
Cuties® California Clementines and Mandarins are now available coast to coast and, in support of the national launch, the brand has introduced a $20 million national television and print advertising campaign. “We know how much parents love sharing Cuties Clementines with their kids on the West Coast and we are excited to now offer this […]
Posted in, National, West
Looking Back: Bradshaw Still Dispensing Wisdom at 98
[gn_note color=”#66cc66″] This interview originally ran in the March 2008 edition of The Shelby Report of the West. Douglas B. “Buzz” Bradshaw, the well-known Western food broker, died Nov. 7 at his home in Ketchum, Idaho, just two months before celebrating his 102nd birthday. In memory here is one of our favorite articles of the […]
Posted in, Marketing News, National
‘The Why? Behind the Buy’ Results Released
Acosta Sales & Marketing, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has released its fall 2011 “The Why? Behind the Buy™” report with results from a nationwide survey that collects data on grocery shopper habits heading into the winter months. Shopper trends in the current survey include: Shoppers taking […]
Posted in, National
The Coca-Cola Co. Joins RED to Help Eliminate AIDS
The Coca-Cola Co. has entered into a multi-year partnership with RED to raise awareness and money for the global fund’s efforts to virtually eliminate mother-to-child transmission of HIV by 2015. The partnership includes an initial commitment of more than $5 million from The Coca-Cola Co. over the next four years. This commitment will fund marketing […]
Posted in, Marketing News, National
Pillsbury Crescents, Shazam Partner for New TV Ad Spot
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is the first packaged foods company to leverage Shazam’s discovery service, The “Holiday Ideas Made Easy” 15-second television spot is airing on national networks through the end of December. In […]