The Coca-Cola Co. has entered into a multi-year partnership with RED to raise awareness and money for the global fund’s efforts to virtually eliminate mother-to-child transmission of HIV by 2015. The partnership includes an initial commitment of more than $5 million from The Coca-Cola Co. over the next four years. This commitment will fund marketing […]
Category: National
Posted in, Marketing News, National
Pillsbury Crescents, Shazam Partner for New TV Ad Spot
General Mills, via its Pillsbury Crescents brand, is integrating Shazam for TV to reach busy millennial moms instantly in a first-in-ad category campaign. The company is the first packaged foods company to leverage Shazam’s discovery service, The “Holiday Ideas Made Easy” 15-second television spot is airing on national networks through the end of December. In […]
Posted in, Marketing News, National
Save Mart Supermarkets Selects Vertis Communications
In a move to optimize its marketing investment and outpace its competition, Save Mart Supermarkets has named marketing communications company Vertis Communications as its exclusive provider of advertising inserts printing and logistics. This new contract, a complement to Media Services Vertis currently provides to Save Mart, will enhance the quality and speed-to-market of compelling inserts […]
Posted in, National, Perishables
Decorators Wanted, to Compete in IDDBA’s Cake Decorating Challenge
The International Dairy-Deli-Bakery Association (IDDBA) is seeking cake decorators to compete in its 17th annual Cake Decorating Challenge—a featured event at the annual Dairy-Deli-Bake Seminar and Expo, to be held June 10-12 in New Orleans, La. Three store-level decorators will have the opportunity to create displays that promote their artistic abilities and show off the […]
Posted in, Corporate Store News, National
Delhaize Group Plans 450 New Stores in Next Three Years
Brussels, Belgium-based Delhaize Group, an international food retailer, plans to further accelerate store openings in its newer operations and achieve annual revenue growth of 5 to 7 percent within three years. Additional cost savings will be generated and used to invest in the sales building initiatives that will support accelerating growth, according to the company. […]
Posted in, National
Kraft Foods Names Leaders of Future Independent Companies
In the next step toward launching two public companies, the Kraft Foods Inc. Board of Directors has made the appointments of the chairmen and CEOs of the future global snacks and North American grocery companies. As previously announced, the company expects to complete the spin-off by the end of 2012. When the new companies launch: […]
Posted in, National
Dollar Stores Now Outnumber National Drug Store Chains
As of mid-year 2011, the combined store count of the four major dollar store chains – Dollar General, Dollar Tree, Family Dollar, and 99 Cents Only – has surpassed that of the three biggest national drug store chains – Walgreens, CVS and Rite Aid, according to a new study released by Colliers International. The white […]
Posted in, Equipment & Technology, National
Hy-Vee Food Stores Deploys aisle411 Mobile App
Mobile retail navigation service aisle411, which helps shoppers find what they are looking for in-store, has been deployed in Hy-Vee Food Stores. Shoppers can access the aisle411 in-store shopping platform for Hy-Vee Food Stores within aisle411’s iPhone and Android applications, as well as within the Hy-Vee Foods iPhone application. aisle411’s proprietary platform takes in-store inventory […]