Mondelez International Inc., maker of chocolate, biscuits, gum and candy, has signed a global strategic agreement with Google. The deal will focus on mobile search, mobile display and mobile websites. This “mobile only” media deal is part of Mondelez International’s commitment to invest 10 percent of its global marketing budget in mobile activations across the […]
Category: National
Posted in, National, West
Longtime Calif. Food Broker Cleland Passes Away At 73
Mr. Robert “Bruce” Cleland, 73, of Glendora, Calif., died May 20 at home with his loving family by his side. Mr. Cleland worked in the grocery industry for most of his life, first in his father’s store in Raton, N.M., then in California at Buy-Fair Markets. He began a more than 40-year career as a […]
Posted in, National
‘What Women Want’ Survey Reveals Group Boasts $7 Trillion Purchasing Power
American women are striving to have it all, and they’re turning to flexible workplaces, personal connections, technology-free zones, discounts and coupons to help them find much sought-after balance in family, finances and career. According to a survey released this week by Ginger Consulting, a branding and custom research firm based in Minneapolis, women surveyed said […]
Posted in, Marketing News, National
Avocados From Mexico Implements New $36M Marketing Strategy
Avocados from Mexico Inc. (AFM), the newly formed marketing agency dedicated to the Mexican avocado industry, is allocating $36 million to grow the category and propel the Avocados from Mexico brand. To implement this strategy, Tim O’Connor, CEO of AFM, will appoint Arnold Worldwide as integrated agency of record and Ketchum as PR agency of […]
Posted in, National
KeHE Distributors To Host Holiday Show In Chicago Next Month
KeHE Distributors’ annual Holiday Show at McCormick Place in Chicago will be held June 10-11. The two-day event will bring together thousands of retailers and suppliers in the natural, specialty and fresh product categories to showcase holiday products and also year-round on “hot and trend” products. “Both our retail and supplier partners rely on our […]
Posted in, National
FoodLink Showcases ‘Item,’ WMS Services
FoodLink, which began about 12 years ago to help retailers connect with their fresh foods suppliers, is offering a number of new services. In fact, the Los Gatos, Calif.-based company took home the “Best New Food Safety Product” award for its item-level tracking solution at the United Fresh Produce Association’s annual convention in San Diego […]
Posted in, National
GMA To Honor George W. Koch At Growth & Public Policy Summit
Grocery Manufacturers Association (GMA) President and CEO Pamela G. Bailey said today that George W. Koch has been selected to receive the first GMA Leadership in Public Policy Award, and that the annual award will be named for him and presented in his honor in 2014 and beyond. “George Koch is a legend in the […]
Posted in, National, Suppliers
Kellogg Reaches $4M Settlement In Mini-Wheats Litigation
A $4 million settlement has been reached in a class-action lawsuit over Kellogg’s Frosted Mini-Wheats branded cereals. The following statement is being issued by Blood Hurst & O’Reardon LLP regarding the settlement: “Consumers alleged in the lawsuit that Kellogg’s Mini-Wheats cereal was falsely advertised to improve kids’ attentiveness, memory and other cognitive functions to a […]