Nestea is bringing back the brand’s iconic “Nestea Plunge” with a new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and improved recipe, featuring more flavor and fewer calories in every bottle, according to the brand. To further support the product relaunch, the brand will offer a “Nestea Plunge Into […]
Category: National
Posted in, National
Report: GMO Labeling—Confusion At The Shelf
The battle over genetically modified food continues to rage, focused mostly on whether companies should label products that contain GMOs. As The Hartman Group reports, Whole Foods created a sense of urgency about the topic when it decided it would ensure that all GMO products in its stores would be labeled by 2018 to enhance […]
Posted in, Beverage News, National, New Products
Van Holten’s Now Bottling Pickle Juice
Van Holten’s is now bottling pickle juice. Pickleback—Real Pickle Brine is a 32-oz. bottle of dill pickle brine for use as a shot chaser or cocktail mixer. “We are using real honest pickle brine,” said Van Holten’s President Steve Byrnes.“This is the same stuff we’ve been making for over 100 years using our original recipe. […]
Posted in, National, Perishables
NFRA Names New Member Communications Coordinator
The National Frozen & Refrigerated Foods Association (NFRA) has appointed Natalie Markle to the newly created position of member communications coordinator. Markle is responsible for marketing member resources and events, developing and maintaining an online and social media presence for members and engaging members in NFRA’s PR and promotion efforts. In 2013, NFRA partnered with […]
Posted in, National
Tyson Wants Hillshire, Deal Contingent Upon Termination Of Pinnacle Merger
Just more than two weeks after Hillshire Brands announced that it had entered into a definitive agreement to purchase Pinnacle Foods Inc. in a $6.6 billion deal, Tyson Foods said Thursday that it hopes to buy Hillshire in a $50-per-share cash transaction valued at $6.8 billion. Springdale, Ark.-based Tyson says its proposal represents a “superior […]
Posted in, Equipment & Technology, National
Survey: Majority Of Consumers Believe Total Data Privacy No Longer Exists
The vast majority (80 percent) of consumers age 20-40 in the U.S. and the U.K. believe total privacy in the digital world is a thing of the past, and nearly half (49 percent) said they would not object to having their buying behavior tracked if it would result in relevant offers from brands and suppliers, […]
Posted in, Executive News, National
Former Winn-Dixie CEO Peter Lynch Joins RPAI’s Board Of Directors
Peter L. Lynch, former chairman, president and CEO of Winn-Dixie Stores Inc., has been elected to Retail Properties of America Inc.’s board of directors. Lynch was CEO of Winn-Dixie from 2004-2006 and chairman of the board of directors, president and CEO from 2006-March 2012. Winn-Dixie Stores Inc., now owned by Bi-Lo Holdings, is a NASDAQ-listed […]
Posted in, Equipment & Technology, National
PMA Launches Redesigned Website
In response to member feedback and as part of its new strategic plan implementation, Produce Marketing Association (PMA) unveiled its redesigned website at pma.com today. With a fresh new design, new structure, a fully functioning search feature and mobile-ready access, the website is part of the association’s ongoing efforts to bring a complete portfolio of […]