Diet Coke is introducing a new product, Diet Coke Frost. A low-calorie frozen carbonated beverage, this is the first frozen offering in the brand’s 31-year history. Diet Coke Frost includes natural cherry flavorings. Each serving has 30 calories and 12g of carbs. Diet Coke Frost Cherry as a Slurpee will be available exclusively at 7-Eleven locations […]
Category: National
IGA Donates $290K To Wounded Warrior Project
IGA has donated $290,000 to Wounded Warrior Project (WWP) as a result of the third annual IGA exclusive brand national marketing initiative that ran in participating IGA stores from Memorial Day weekend through Labor Day weekend of 2013. During the promotional period last year, IGA donated a portion of the proceeds from the sale of […]
Healthy Snackers, Niche Marketers Set Tone For Crackers Category
The U.S. market for crackers exceeded $7 billion in 2013 and growth drivers in crackers are fundamentally the same as those sparking growth in the markets for healthy-ingredient snacks and salty snacks. Chief among these drivers is the fact that Americans continue to shift toward eating several small meals a day and snacking between meals, […]
American Frozen Food Institute Elects New Board Leadership
The American Frozen Food Institute (AFFI) has elected three officers and nine members to the AFFI board of directors. The elections took place at the AFFI annual meeting and keynote breakfast Monday, held in conjunction with the 2014 AFFI Frozen Food Convention in San Diego, Calif. The newly-elected AFFI officers are: Dave Yanda of Lakeside […]
Oscar Mayer Brand Introduces P3 Portable Protein Pack
The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers looking for a snack to help keep them going throughout the day. Supported by a major national marketing effort, P3 Portable Protein Pack is poised to become a major force in the growing $19 billion […]
Jack’s Link’s To Buy Unilever Meat Snack Business
Jack Link’s plans to purchase Unilever’s meat snacks business, primarily sold under the BiFi brand (Germany, Benelux, Austria and Switzerland) and the Peperami brand (U.K. and Ireland). The sale is expected to close by the end of March. Terms of the deal, announced Friday, were not disclosed. The transaction, subject to customary closing conditions, also […]
Who Leads, And Lags, In Customer Satisfaction?
Customer satisfaction improved for a third consecutive year for retail, according to a report released by the American Customer Satisfaction Index (ACSI). The retail sector overall gained 1.7 percent to an ACSI benchmark of 77.9, boosted by higher customer satisfaction with specialty retail stores, supermarkets, drug stores and gasoline service stations. A fourth traditional retail […]
Coca-Cola CFO Set To Retire, Successor Announced
The Coca-Cola Co.’s EVP and CFO, Gary P. Fayard, will retire in May after 20 years of service with the Atlanta-based company. Kathy N. Waller, 55, will succeed Fayard in the role of CFO. Fayard, 62, joined Coca-Cola in 1994 as VP and controller. He was promoted in 1999 to SVP and CFO. In 2003, […]
