The Kroger Co., through Kroger Precision Marketing powered by 84.51°, will launch a self-service marketing platform, Boosted Products in Search, on June 4. Kroger intends for the platform to help brands reach digitally active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in real-time. Brands will have the ability to promote their online […]
Category: National
Posted inDairy News, Bonus Content, Grocery News, Home Page Latest News, National, Shelby Signature Content
Consumers’ Expectations In Dairy Products Changing
The list is long of what consumers are demanding from their dairy product favorites, including qualities like sugar reduction, value-added ingredients, portability and clean labels. The themes play out across dairy’s four leading categories: cultured products, cheese, milk and ice cream. According to the National Dairy Council (NDC), nutrition experts agree that it is best […]
Posted inDairy News, Grocery News, Home Page Latest News, National, New Products, Suppliers
Seasonal Peaches & Cream Halo Top Available Nationwide This Summer
Halo Top Creamery will debut its new seasonal flavor, Peaches & Cream, nationwide beginning in early June. The summer flavor will be available for a limited time. Fans will be able to get their hands on the new flavor, with 320 calories and 20g of protein per pint, in freezer aisles nationwide until the end […]
Posted inOnline Grocery Technology, Bonus Content, Grocery Industry, Guest Contributors, Home Page Latest News, National, The Independent Perspective
Larkin: Digging Into The Data Points On Digital
by Peter Larkin/ president and CEO, National Grocers Association Special to The Shelby Report The growth of e-commerce is high on the radar of independent supermarket operators, and it’s important for them to understand the current online shopping preferences of consumers. Findings from the third annual National Grocery Shoppers Survey outline these preferences and identify key moves […]
Posted inGrocery News, National, Suppliers
Altria Group Restructures To Accelerate Tobacco Innovation
On May 22, Altria Group announced a new structure to maximize its core tobacco businesses while “realizing its aspiration to be the U.S. leader in authorized, non-combustible, reduced-risk products.” Key components of this new structure: Establishment of two divisions—core tobacco and innovative tobacco products. Creation of a chief growth officer function to accelerate speed to market […]
Posted inMarketing News, Beverage News, Grocery News, Home Page Latest News, National, New Products, Suppliers
Food Industry Veteran Susie Fogelson Launches F&Co Marketing Firm
Susie Fogelson, a food marketer and strategist, has launched F&Co, a boutique consultancy that delivers brand and content strategy, storytelling concepts and experiential recommendations to food and beverage companies. Fogelson is known for leading marketing and brand strategy at Food Network and the Cooking Channel for more than 15 years. Throughout her tenure at the […]
Posted inNational, C-Store News, Grocery Industry, Online Grocery Technology, Store News
Love’s Fuel Customers Can Pay Via New GasBuddy App
More than 143 billion gallons of gasoline are purchased a year in the U.S.—99 percent by swiping a card at the pump or paying with cash. Boston-based GasBuddy is launching a smartphone app for motorists to pay with and save on every gallon of fuel. The first retailer to use this system is Love’s Travel Stops, an […]
Posted inSuppliers, Bakery News, Beverage News, Center Store, Dairy News, Deli News, Frozen Food, Grocery News, Home Page Latest News, Marketing News, Meat/Seafood/Poultry, National, Nonfood Items, Snacks Brands
BrandSpark Lists 2018’s Most Trusted Brands In The U.S.
Market research firm BrandSpark International has announced the winners of its 2018 BrandSpark Most Trusted Awards for CPG brands in the U.S. (See list below.) More than 15,000 household shoppers participated in the online survey and determined America’s most trusted brands in food & beverage, personal care & beauty, household & pets and over-the-counter health. Now […]