Brioche brand St Pierre is launching its first multichannel holiday campaign in retail. The new campaign, developed to inspire consumers to elevate their favorite holiday meals with brioche, will feature recipes and tips to help “make every day magnifique.” St Pierre will leverage a mix of traditional and digital PR, consumer-facing advertising, shopper marketing, social […]
Category: National
Quality Is Written Into History Of Chairman’s Reserve® Meats
sponsored content In 2000, the Chairman’s Reserve® Meats team started on a quest to provide exceptional meat to discerning customers. Since then, the team has demonstrated a yearning hunger for excellence and growth that shows no signs of stopping. For their 20th anniversary, the Chairman’s Reserve Meats team is looking back on their evolution from what […]
What Did Agriculture Learn In 2020? That It Shouldn’t Delay Planning
by Cindy Sorensen / The Grocery Group There is no doubt the coronavirus is the top story of the year. There is not an industry or country that hasn’t been impacted by it. Much has been written about the excess of food that was created when an entire distribution channel was shut down as a result of […]
Survey Finds Grocery Shoppers Opting For Virtual Carts During Pandemic
A new Oracle Grocery Retail survey shows that 53 percent of respondents in the U.S. have shopped online for groceries during the pandemic, with 37 percent stocking up more frequently online than in-store. And few people plan to reverse course – 93 percent of those surveyed said they plan to shop online for groceries post-pandemic, with 74 […]
RevTrax Launches Universal Digital Coupons With The Coupon Bureau
RevTrax and the Offer Management Platform (OMP), provider to hundreds of multinational CPG, retail, travel, financial services and automotive brands, launched a collaboration with The Coupon Bureau to drive mobile coupon innovation for CPG brands and retailers. Additionally, RevTrax has joined The Coupon Bureau’s Innovation Council, a select group of industry experts working to accelerate […]
FMI Joins Unprecedented Climate Change Alliance
FMI – The Food Industry Association supports the launch of a new alliance representing farmers, forest owners, the food sector, state governments and environmental advocates called the Food and Agriculture Climate Alliance (FACA). This alliance recognizes the important role the entire food supply chain plays in climate solutions, and therefore, these partners have joined forces to […]
Profile: Meet Alexandra Rae Danell With Country Sweet Produce
The Shelby Report and The Grocery Group together present this series, People to Watch, to focus on current and future leadership in the grocery industry. In this installment, Grocery Group Founder and CEO Cindy Sorensen interviews Alexandra Rae Danell, marketing manager with Country Sweet Produce. Tell me a little bit about you and what you […]
Pharmacists Recognized As Critical Partners In Fight Against COVID-19
FMI – The Food Industry Association expresses support as the federal government recognizes supermarket pharmacists – nationally and regionally – as essential partners in increasing future access to the COVID-19 vaccines. “Supermarket pharmacists stand ready to be part of the COVID-19 vaccination effort. FMI’s member companies operate roughly 12,000 supermarket pharmacies nationwide, with pharmacists providing in-depth patient counseling and comprehensive immunization services,” said […]
