The Kroger Co.’s retail media business, Kroger Precision Marketing powered by 84.51°, has announced the launch of a new private programmatic advertising marketplace. The Kroger Private Marketplace allows agencies and brands to reach consumers by applying Kroger audience data to programmatic campaigns within their preferred ad-buying platform. As America’s largest grocery retailer, Cincinnati, Ohio-based Kroger serves 60 million households annually nationwide. […]
Category: Online Grocery Technology
Posted inOnline Grocery Technology, Home Page Slider, National
Mercatus Survey Reveals Online Customers Prefer Grocery Pickup
Mercatus, a provider in digital commerce solutions for grocery retail, has released findings from its annual survey of U.S. consumers, conducted in collaboration with Incisiv. The report, titled eGrocery Transformed: 2021 market projections and insight into online grocery’s elevated future, confirms that U.S. online grocery customers are predominantly oriented toward grocery pickup services, with 75 percent of […]
Posted inHome Page Slider, Executive News, Online Grocery Technology, Southwest
Pensa Hires Industry Veteran Whiting As Head Of Marketing
Austin, Texas-based Pensa Systems, a cloud-based automated perception solution, has appointed technology veteran Tim Whiting as VP of marketing. In this role, he will help scale the company’s brand and go-to-market efforts to meet growing demand for Pensa’s automated real-world shelf visibility data. CPG brands and retailers alike are increasingly turning to Pensa to help them […]
Posted inOnline Grocery Technology, Home Page Slider, West
Coin Cloud Adds Meme Coin Shiba Inu To 4,000-Plus DCMs
Several years after adding the cryptocurrency Dogecoin to its DCM inventory, Coin Cloud has launched the meme coin Shiba Inu. According to the company, that makes Coin Cloud the fastest and easiest way to buy the two most popular “dog coins” with cash. Dogecoin still wins in terms of recognition among digital currencies that have Shiba Inu dogs […]
Posted inOnline Grocery Technology, Home Page Slider, Southwest
Walmart Store No8 Looks At How Voice, Text Are Transforming Shopping
How close are customers to being able to text Walmart their shopping list? Walmart’s Store No8 and the company’s Global Tech team are currently testing a beta experience – Walmart Text to Shop – with customers in select areas, according to Dominique Essig, VP of conversational commerce at Store No8. “We’re learning a lot about when […]
Posted inOnline Grocery Technology, Albertsons, Home Page Slider, National, The Kroger Co.
Survey: Retailers Using Mobile Tech To Change Shopping Experience
Shoppers are using their smartphones more during their in-store visits for things like contactless checkout, scanning QR codes for product information, looking up discounts/promos and downloading digital coupons. Convenience is a driving factor for this trend, with more than 70 percent of respondents wanting to use technology to get through the visit faster, but shoppers […]
Posted inOnline Grocery Technology, Home Page Slider, West
Cardenas Markets, DoorDash Partner For On-Demand Grocery Delivery
Cardenas Markets, one of the largest Hispanic grocery chains in the country, and DoorDash have formed a new partnership to offer on-demand grocery delivery from all 59 Cardenas Markets store locations. “We understand our customers’ shopping preferences continue to evolve, and Cardenas Markets is committed to providing convenient methods for our customers to shop with […]
Posted inOnline Grocery Technology, Home Page Slider, Northeast
Stop & Shop, Instacart Team Up To Offer 30-Minute Convenience Delivery
Quincy, Massachusetts-based Stop & Shop is partnering with Instacart, an online grocery platform, to launch Stop & Shop Express. The new program allows customers to shop for groceries, convenience items and other household essentials which will be delivered to them in as fast as 30 minutes. Stop & Shop is the first grocery retailer in […]