Jarlsberg Cheese, a national brand of cheese based in Darien, Connecticut, is expanding its advertising campaign titled “Life’s Best Served with Jarlsberg.” The 2019 campaign will extend the brand’s geographic focus across the New York metro area, New Jersey, Pennsylvania and Maryland, and continue to drive awareness, consideration and trial amongst Jarlsberg’s key target customer—the older Millennial. The […]
Category: Grocery Industry
McCormick Appoints Advantage Solutions N.A. Sales Agency Of Record
McCormick & Co. Inc., based in Baltimore, Maryland, has appointed Advantage Solutions North American as its sales agency of record across the majority of its U.S. and Canadian business. Advantage, headquartered in Irvine, California, is a provider of business solutions to consumer-goods manufacturers and retailers with a suite of technology-enabled services that includes headquarter sales […]
Bashas’ Diné Markets Celebrates Fully Remodeled And Remerchandised Tuba City Store
The Navajo Nation has even more access to healthy, nutritious food choices now that Bashas’ Diné Markets revealed its newly-renovated Tuba City, Arizona, location at Highways 160 and 264. In addition to extensive upgrades that were made to all areas of the store, Bashas’ introduced a larger produce department along with an increased amount and variety of […]
Raley’s Relaunches Private Label Lines With Greater Transparency
Raley’s is revamping its entire private label program, including the Raley’s, Raley’s Purely Made and Nob Hill Trading Co. brands. The relaunch includes a major expansion of the Purely Made brand, featuring additional standards and products for clean, affordable eating. “The Raley’s brand is high-quality products at a value,” says the company. “Raley’s Purely Made […]
Ocado Deploys New Digital Advertising Platform By Citrus
Ocado has gone live with a new digital advertising platform from Australian startup Citrus. The platform offers supplier-sponsored positioning on its e-commerce platform. Sponsored products appear first in relevant search results. The aim is to monetize shelf space for the online retailer. It has been testing campaigns with the platform using own-label products and reports good […]
The Global Sustainable Seafood Initiative Welcomes Tampa Maid Foods
Tampa Maid Foods LLC has joined the Global Sustainable Seafood Initiative’s (GSSI) Global Partnership as a funding partner. Based in Lakeland, Florida, Tampa Maid sources, processes and markets value-added seafood products to the foodservice and retail markets in the U.S. and internationally. Its brands include Cap’n Joe, Harvest Creations, Margaritaville Seafood, Mariner Jack, Ocean Innovations and […]
Grocery Outlet Partners With RangeMe For Product Sourcing
RangeMe, an online platform “revolutionizing new product discovery between product suppliers and top retailers across the country,” is partnering with California-based extreme-value retailer Grocery Outlet. “We are committed to bringing our customers premium products at tremendous value,” says Steve Wilson, SVP of purchasing for Grocery Outlet. “And part of that commitment relies on having access to […]
Vons Opens Replacement Store On California’s Catalina Island
Vons celebrated the grand opening of its newest store, No. 3280, on Catalina Island, California, Jan. 30. This store, located at 240 Sumner Avenue in Avalon, replaces store No. 2272, which closed Jan. 29. Vons is the only grocery store on the island, located 26 miles off the coast of Southern California, and has been […]
