Irvine, California-based Advantage Solutions has acquired Brandshare, a provider of omnichannel brand experiences through product sampling and digital engagement, from private equity investors Aperion Management, Leeds Novamark Capital and Ocean Avenue Capital Partners. Brandshare partners with consumer packaged goods manufacturers and retailers to bring to life e-commerce, venue-based and event-based sampling, digital marketing campaigns and […]
Category: Grocery Industry
Posted inOnline Grocery Technology, Northeast
County Market Experiences Increase In App Downloads With Birdzi
Iselin, New Jersey-based Birdzi has announced the implementation of virtual ad circulars at Niemann Foods’ County Market. In order to reduce printing costs and increase shopper engagement, County Market was determined to quickly pivot from the paper Penny Pincher coupons to a more personal digital format. A month after implementation, the regional grocer witnessed a 400 percent increase in digital […]
Posted inPackaging News, Beverage News, Southwest
Sprouts To Begin Selling Mananalu’s Infinitely Recyclable Bottled Water
Phoenix, Arizona-based Sprouts Farmers Market has partnered with Mananalu to carry its purified drinking water at Sprouts locations nationwide. For every bottle purchased at Sprouts, Mananalu will continue to remove the equivalent of one plastic bottle from ocean-going waste together with rePurpose Global. The partnership occurs at a pivotal time for Mananalu, dovetailing with the […]
Posted inOnline Grocery Technology, Southwest
Symphony RetailAI Finds 87% Of Retailers Have Not Embraced AI
Dallas, Texas-based Symphony RetailAI, a global provider of integrated AI-powered marketing, merchandising and supply chain solutions, has released findings of an executive survey, “Role of AI/ML in Supply Chain and Demand Forecasting,” conducted in partnership with Incisiv. Survey respondents indicated their prioritization of data-related initiatives, with 82 percent focusing on data-driven demand forecasting and 61 percent […]
Posted inPackaging News, Beverage News, Northeast
Yuengling Launches Limited-Edition Cans To Support Veterans
Pottsville, Pennsylvania-based D.G Yuengling & Son Inc. is bringing back its limited-edition cans in partnership with a military veteran nonprofit, Team Red, White & Blue, as part of the brewery’s Stars & Stripes program. “As America’s oldest brewery, we take pride in our longstanding commitment to the U.S. military and are thankful to those who have […]
Posted inMarketing News, Bashas', West
Bashas’ To Commemorate Navajo Police Officers Day May 13
Arizona-based Bashas’ Diné Markets will honor the commitment and dedication of the Navajo Nation law enforcement community with complimentary treats on May 13 for Navajo Police Officer’s Day. The nine grocery stores on the Navajo Nation will serve free pumpkin cookies and donuts from their bakeries, as well as free 12-oz. coffees and 24-oz. soft […]
Posted inOnline Grocery Technology, Executive News, Midwest
RSA America Hires Easley And Osborne For Executive Positions
Chicago-based RSA America has announced that Robert Easley will serve as its chief growth officer and Mark Osborne as director of retail execution. Easley served as SVP operations, chief change officer and chief marketing officer at H-E-B. At RSA America, he will lead all strategic business development and sales partnership activities to grow the company. “The […]
Posted inMarketing News, Northeast
Think Shopper
Sponsored Content Shoppers are busy. Shoppers are tired. And shoppers are discouraged by the rising cost of feeding their families. Their journey starts at home, in the office, in the school pick up line, etc., thinking about what is for dinner, where to shop and how far a paycheck can be stretched. Are retailers thinking […]