To provide support for families with children in the hospital, Midan Marketing employees cooked and served meals to residents of Charlotte, North Carolina’s Ronald McDonald House Charities, featuring product donated by Midan clients. From April 11-15, the company’s team members cooked about 150 dinners at the Charlotte Ronald McDonald House. Each meal featured an entrée […]
Category: Grocery Industry
Posted inPackaging News, Beverage News, National
BMC Reports Increased Consumer Demand For Bottled Water
Bottled water made history in 2021 by becoming the largest beverage category (by volume), according to new data from the Beverage Marketing Corporation (BMC). Bottled water’s total volume in 2021, 15.7 billion gallons, surpassed carbonated soft drinks’ all-time peak of 15.3 billion gallons, which was reached in 2004. Bottled water outsold soft drinks for the first […]
Posted inPackaging News, Snacks Brands, Southwest
Frito-Lay Launches ‘Unbox The Icons’ Variety Pack Sweepstakes
Plano, Texas-based Frito-Lay is launching “Unbox the Icons” Variety Packs by joining forces with three celebrities: Mario Lopez, Martha Stewart and Mark Morrison. To kick off the campaign, Frito-Lay Variety Packs partnered with actor and television host Lopez, as well as cookbook author and entrepreneur Stewart to make their signature Frito-Lay Variety Pack “Iconic Boxes” filled with their favorite things, […]
Posted inOnline Grocery Technology, National
IRI Partners With TikTok To Provide Custom Marketing For Advertisers
IRI has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized for marketing mix models, the reports will help provide retail marketers […]
Posted inProduce News, Marketing News, Northeast
Ocean Spray Promotes Cranberries Through New Brand Campaign
Boston, Massachusetts-based Ocean Spray Cranberries Inc. is launching a brand refresh and new creative campaign. “What will you do with all that power?” uses animation to promote the power of the cranberry, inspired by the farmers, the science and the history of the original superfruit. Ocean Spray’s multichannel campaign explores the positivity and health benefits of […]
Posted inRetailer of the Year, Merchandising News, West
Local Merchandising Essential To The Save Mart’s Neighborhood Identity
James Gillespie is senior director of local merchandising at The Save Mart Companies. He acknowledges it’s a department not found at most retailers. The local merchandising department tries to find those products that are important to local shoppers in each neighborhood. “It’s about getting our stores to be merchandised to the neighborhood to what our consumers […]
Posted inPackaging News, National, Sustainability News
Mondelēz International Publishes ‘Snacking Made Right’ Report
Mondelēz International Inc. has published its 2021 “Snacking Made Right” report, demonstrating progress against its short and long-term ESG goals. The company said it remains focused on leading in areas where it can help deliver more positive impact, including helping to build a thriving cocoa sector and reducing packaging waste and environmental footprint. The 2021 “Snacking […]
Posted inSupply Chain News, Southwest
Arcadia Cold Introduces Platform For Cold Storage Supply Chain
Austin, Texas-based Arcadia Cold has launched its platform to develop a national cold storage network of high-quality facilities across the U.S. Arcadia Cold is a third-party cold chain services provider that focuses on handling, storage, distribution and value-added services to the food industry. Arcadia Cold also has established a partnership with Saxum Real Estate, a real […]