Orlando, Florida-based Fresh Express is introducing a refreshed brand identity with a modernized logo, redesigned packaging and a focus on fresh quality, taste and health. The updated visual identity will begin appearing on shelves nationwide starting May 9, with additional activations to follow as part of the broader “Express Yourself” campaign, which launched in April. […]
Category: Packaging News
Posted inPackaging News, Dairy News, Midwest, News
ProAmpac Expands Dairy Packaging Lineup With New Butter Wraps
ProAmpac has expanded its dairy packaging portfolio with high-performance butter wraps, including its Butter Fresh Parchment and foil-paper-based options. Designed to protect butter, margarine and other oil-based solid products, these wraps offer superior grease resistance and excellent dead-fold properties to maintain freshness and minimize air exposure. “With Butter Fresh Parchment, we’re delivering a wax-free, PFAS-free solution with […]
Posted inCenter Store, Packaging News, West
Hidden Valley Ranch Introduces 7 New Flavors
Hidden Valley Ranch has added seven new flavors to its ranch product lineup – Blue Cheese Ranch, Kickin’ Cajun Blackened Ranch, Cilantro Lime Ranch, Cracked Pepper Ranch, Sweet Barbecue Ranch, Garlic Ranch Seasoning and Creamy Jalapeño Ranch Seasoning. “As the creators of ranch, Hidden Valley Ranch is uniquely positioned to continue to take ranch to […]
Posted inPackaging News, News, Northeast
ProAmpac’s ProActive Platform Wins At 2025 PAC Global Awards
ProAmpac’s ProActive Recyclable RP-1000 Paper Platform has won Best in Class and an Award of Distinction at the 2025 PAC Global Awards Celebration and Futures Edge Summit in New York. As part of the ProAmpac’s Fiberization of Packaging initiative, the RP-1000 platform stood out in the “Sustainable Package Design: Package Circularity” category for its combination of high-speed form-fill-seal performance, enhanced durability […]
Posted inPackaging News, National
Pactiv Evergreen, Novolex Announce Merger Agreement
Novolex and Pactiv Evergreen Inc. have entered into a definitive agreement to combine, creating one manufacturer in food, beverage and specialty packaging products. The combination brings together two complementary businesses that will offer a broad product platform. The asset base will include an extensive manufacturing footprint and an expansive distribution network, enhancing the combined company’s […]
Posted inPackaging News, Midwest, Snacks Brands
Hostess Introduces Refreshed Logo, Packaging
Hostess, an Orrville, Ohio-based snacks company, has unveiled a new logo and packaging design as part of a refresh of the brand, modernizing its look and feel to enhance appeal with new consumers. The updated logo retains the trademark heart, reflecting that the brand’s core values remain intact, while offering a new font style and […]
Posted inPackaging News, Beverage News, Southeast
Milo’s, Altium Packaging Open On-Site Bottle Blowing Facility
Milo’s Tea Co., along with its supplier Altium Packaging LLC, opened a new packaging manufacturing operation adjacent to Milo’s original manufacturing and distribution center in Bessemer, Alabama. Milo’s bottle blowing facility began full operations during the summer, creating 35 new jobs, and formally opened its doors on Sept. 4 with an on-site ribbon-cutting ceremony. At […]
Posted inPackaging News, Feature, Meat/Seafood/Poultry, Southeast
Focused On Togetherness, Butterball Rolls Out New-Look Packaging For Portfolio
Butterball, a provider of turkey products, recently unveiled a comprehensive redesign of its retail packaging, aiming to enhance brand visibility, consumer engagement and overall shopping experience. Rebecca Welch, director of retail marketing at Butterball, talked to The Shelby Report about what was behind the strategy. She noted that Butterball’s last retail portfolio redesign took place […]