Hampton Farms, an in-shell peanut company in Severn, North Carolina, has chosen Rivers Agency, a full-service integrated marketing firm in Chapel Hill, to “elevate its brand and launch new product-driven campaigns” following what Hampton Farms said was a “competitive pitch process.” As Hampton Farms’ agency of record, Rivers will handle branding, campaign strategy and execution, […]
Category: Merchandising News
NGA Now Accepting Creative Choice Award Entries
The National Grocers Association (NGA) is requesting entries for the annual Creative Choice Awards to recognize the best marketing and merchandising initiatives in the independent grocery industry. Creative Choice award winners will be honored at The NGA Show, Feb. 23-26, 2020, in San Diego. The Creative Choice Awards are sponsored by Kellogg’s and Unilever and […]
MountainKing Acquires Colorado Packing Facility For Small Potatoes
In response to the explosive growth and demand for smaller-sized potatoes in smaller-sized bags, MountainKing has acquired a Colorado packing facility in the farm-rich San Luis Valley. The new packing facility will be dedicated exclusively to its fingerlings and new baby versions of MountainKing yellows and reds. The new MountainKing facility in the south-central Colorado […]
The Power Of Meat: Meeting Consumers Where They Are To Increase Sales
Meat is the calling card for most grocery stores, according to Anne-Marie Roerink of 210 Analytics, who for 14 years now has prepared the Power of Meat report on behalf of the Annual Meat Conference, sponsored by the Food Marketing Institute and the North American Meat Institute. This year’s edition, like those in the past, […]
Far East Brokers Introduces New GrillPerks Rewards Program
Far East Brokers and Consultants in Jacksonville, Florida, has developed the new GrillPerks rewards program, which it says is the first cross-category consumer loyalty program for manufacturers of grilling-related products. The online program engages shoppers with helpful tips, recipes and promotions on a wide range of grilling products and rewards them with gift cards from […]
Will Expanding Grocers Learn From The Decline Of Department Stores?
by Andrew McQuilkin, BHDP Architecture Each year seems to bring with it a new headline on how one of our most frequent shopping experiences—buying groceries—will be forever changed. Curbside pickup. Driverless cars delivering to our homes. Automatic checkouts. The technological rush shows a willingness by the largest chains to ensure they outmaneuver online upstarts and […]
Mars Wrigley Seeking Retailers For Merchandising Solutions Program
Mars Wrigley Confectionery U.S. is making known the 2019 innovative merchandising incubator, a national program to provide retailers with the opportunity to receive merchandising solutions and drive sales. One to two retailers will be chosen to have a relationship with Mars Wrigley Confectionery to develop a customized test-and-learn solution aimed at tackling shopping challenges facing […]
New Cub Store Anchors Apartment Development In Minneapolis
A new Cub store is being planned to anchor a new apartment development in the Longfellow neighborhood in Minneapolis. The new 46,000-s.f. Cub store is being built at 46th and Hiawatha Avenue in Minneapolis. Scheduled to open this spring, the new urban grocery store will anchor a five-story, 148-unit apartment development by Excelsior-based Oppidan Investment […]
