Posted inGrocery Research, National, News

Study Finds Younger Generations Pick Other Retailers Over Supermarkets

The latest study from The Feedback Group finds that supermarkets continue to win favor with older generations but are losing ground with younger shoppers. When considering their most recent visit, among Silent Generation and Boomer consumers, supermarkets register as the top destination for food shopping. However, Gen Z, Millennials and Gen X prefer other retailers, […]