Supervalu on Thursday revealed the winners of its annual Master Marketer competition, which recognizes best-in-class marketing efforts by independent grocery retailers served by the company’s wholesale distribution business. A total of 35 awards were presented at a ceremony during Supervalu’s annual expo in St. Paul, Minnesota. Judging is based on the creativity, clarity and effectiveness […]
Category: Marketing News
Posted in, Home Page Latest News, Marketing News, National
Watershed Study Provides Insight On What Millennials Consider Authentic
Watershed Communications released findings from two national ethnographic studies examining the media habits of Millennial food and beverage consumers. The “Media Habits of Millennials” study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” study set out to examine the marketing buzzword “authenticity” and to learn what creates an […]
Posted in, Center Store, Home Page Latest News, Marketing News, National
Kashi Unveils Refreshed, ‘Cleaner’ Brand Identity
With the inspiration that “good clean food deserves good clean design,” Kashi is launching a new and refreshed brand identity that reflects its belief that food should not only taste good, but do good. Created in partnership with Jones Knowles Ritchie, the new look is a commitment to visually telling the brand story of bringing […]
Posted in, Food Service News, Grocery Industry, Home Page Latest News, Marketing News, Online Grocery Technology, Suppliers
Baker: FMI Connect Will Continue To Adapt As Industry Needs Change
As the Food Marketing Institute (FMI) brings together food retailers and manufacturers for its FMI Connect conference each year, it adjusts the offerings as industry needs change, just as grocers adapt to meet the evolving needs of their shoppers. This year, for example, FMI Connect’s “Supermarket Chefs,” a two-day immersion experience for culinary professionals, replaced […]
Posted in, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National, Suppliers
Millennials Weigh In On What Makes Food Brands Authentic
Watershed Communications has released findings from two national ethnographic studies examining the media habits of millennial food and beverage consumers. The “Media Habits of Millennials” (see infographic below) study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” (infographic below) study set out to […]
Posted in, Equipment & Technology, Grocery Industry, Grocery News, Home Page Latest News, International Foods, Marketing News, National, Suppliers
FMI’s Sarasin On FMI Connect: ‘We’re Committed To Boldness And Agility’
Food Marketing Institute (FMI) President and CEO Leslie G. Sarasin offered the following statement today on the trajectory of FMI Connect, which was held this week in Chicago: “The competitive landscape of food retail is undergoing an unprecedented time of change, which substantiates the need for a venue that allows the entire industry to do […]
Posted in, Home Page Latest News, Marketing News, Store News, West
Save Mart Supermarkets Changes Corporate Name To The Save Mart Cos.
Save Mart Supermarkets has changed its corporate name to The Save Mart Companies, effective June 20. The company has been operating under the store names of Save Mart, Lucky, Lucky California, FoodMaxx, S-Mart and MaxxValue. According to The Save Mart Cos., in addition to providing a clear distinction between its Save Mart stores and the […]
Posted in, Home Page Latest News, Marketing News, Meat/Seafood/Poultry, National, Perishables, Produce News, Suppliers
Second Mushroom Council, Beef Checkoff Veal Summer Grilling Promotion Under Way
The Beef Checkoff and the Mushroom Council have teamed up for a second Veal Mushroom Summer Grilling Promotion. A new Veal and Portobello Mushroom Blend Burger recipe has been introduced through labels placed on specially marked packages of veal. The promotion is supported with a consumer sweepstakes featuring a $500 grand prize and two $50 […]