Tyson Foods is making some changes—revealing a new senior leadership team, executives who the company says will “propel” it forward and accelerate growth, and unveiling a new corporate logo. The new appointments come as the company announces the departure of Donnie King, president, North American Operations; Sara Lilygren, EVP, Corporate Affairs; and Gary Cooper, chief […]
Category: Marketing News
Posted inSuppliers, Corporate Store News, Equipment & Technology, Home Page Latest News, Marketing News, National, Online Grocery Technology, Store News
Shoppers Show Increasing Preference For Digital Coupons
Analysis by Inmar Inc. of 2016 coupon activity reveals an ongoing “promotional transposition,” with paperless, digital coupons beginning to overtake traditional paper coupons in popularity. Inmar’s analysis shows that, among the more than 2.2 billion coupons redeemed by shoppers last year, the share of redemption captured by offers that shoppers load directly to their retailer […]
Posted inMarketing News, Association News, Bonus Content, Home Page Latest News, Independent Store News, National, Private Label Brands, Shelby Signature Content, Store News, Suppliers
IGA Announces Its New Cause Marketing Partner
by Lorrie Griffith/editor-in-chief IGA USA revealed its new cause marketing partner at its 2017 Global Rally, Feb. 10-12 in Las Vegas. The new partner is Partnership for Drug-Free Kids, an organization that is summed up best by its tagline, according to President and CEO Marcia Lee Taylor: Where families find answers. The organization offers support […]
Posted inOrganic Natural, Home Page Latest News, Marketing News, National
Who Are Natural/Organic Shoppers, And What Motivates Them?
In recent years, the natural and organics category has seen significant growth, but the profiles and motives of today’s natural/organics shoppers are drastically different than they were less than a decade ago. That’s according to Acosta, whose latest Hot Topic Report, “Back to Our Roots: The Rise of the Natural/Organic Shopper,” explores modern-day natural/organic consumers, including what they’re […]
Posted inWest, Equipment & Technology, Home Page Latest News, Independent Store News, Marketing News, Online Grocery Technology, Wholesaler/Distributor News
AFS Uses Technology To Simplify Print Advertising For Independents
Associated Food Stores (AFS) and eComSystems are teaming up make print advertising easier for independent grocers. The Salt Lake City-based wholesaler partnered with the technology firm in 2013 to create AFS AdStudio, a custom advertising development and production program that allows retailers to quickly and easily build custom weekly ads. Since then, the companies have worked together […]
Posted inGrocery News, Beverage News, Center Store, Corporate Store News, Home Page Latest News, Marketing News, Merchandising News, Southwest, Suppliers
Big Red, Kroger And Weber Kicked Up Summer Sales
Austin, Texas-based beverage company Big Red reports that its “100 Days of BBQ” summer retail promotion and marketing campaign in Kroger stores in Louisville, Kentucky—with help from Weber—generated a 15.7 percent sales increase in dollars. The goal? A 10 percent increase. Big Red hosted Weber Mobile Grill Academy classes at the Kroger stores as part of […]
Posted in, Albertsons, Corporate Store News, Home Page Latest News, Marketing News, Suppliers, West
SMC Of San Francisco And NorCal Food Brokers Merging
The Sales Managers Club of San Francisco (SMC) held its last Hi-Jinks luncheon in December. The Hi-Jinks event is not going away, but will be sponsored by a new organization this year—the Northern California Food Industry Sales Association (FISA). FISA is the new organization formed by the merger of SMC and the Northern California Food […]
Posted inMarketing News, Home Page Latest News, National
New ‘The Why? Behind The Buy’ Shows Grocery Shopper Behavior Influenced By Engagement With Food
Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, including wanting to feel good about the foods they eat, have pride in the brands they buy and share their cooking journeys online. Ahead of the new year, research released Tuesday in the 13th edition of The Why? Behind […]