Cindy Karas Sherman has joined Frieda’s Specialty Produce as the company’s new director of marketing and innovation. With 16 years of experience in marketing strategy, and marketing management and innovation, Sherman has worked for consumer packaged goods companies such as PepsiCo, Wrigley and most recently, Starbucks, where she launched—in the grocery aisle—Starbucks Plus K-Cup Coffee […]
Category: Marketing News
Posted inOnline Grocery Technology, Bonus Content, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National, Shelby Signature Content
IGA Is ‘Upbranding’ Before Switch To Digital-First Marketing
Shoppers will always want three things from their local grocery store: value, convenience and selection. Those have been the top three attributes shoppers have sought out for many decades. What has changed over time are the qualities that come next, said IGA President and CEO John Ross. “You start asking them ‘what would make a […]
Posted inMarketing News, Association News, Grocery Industry, Grocery News, Home Page Latest News, Produce News, Southwest
Potatoes USA To Kick Off Athletic Performance Campaign This Summer
Potatoes USA debuted a new consumer marketing campaign at its annual meeting in Denver. The “What Are You Eating?” campaign is designed to encourage athletes to use potatoes as fuel for athletic performance. It also is intended to re-frame potato nutrition messaging, from providing reasons why it is okay to eat potatoes to providing the reasons why consumers should eat them […]
Posted inMeat/Seafood/Poultry, Bonus Content, Grocery News, Guest Contributors, Home Page Latest News, Marketing News, National, Uncategorized
There Is Money To Be Made By Digitally Marketing Meat
Editor’s note: The following is the first of a three-part series. Part 2 of Amstein’s insights into digital marketing in the meat industry will be available here beginning April 17. Part 3 will be available on May 15. by Danette Amstein/Principal, Midan Marketing We all lead very busy lives and with each passing year the pace seems […]
Posted inFrozen Food, Association News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Merchandising News, Store News, West
SCFRC Luncheon Panelists Prepare For The Future Of Frozen Foods
Earlier this year, the Southern California Frozen & Refrigerated Foods Council hosted a kick-off luncheon in Commerce, California, featuring an industry panel discussion on how to increase frozen and refrigerated food sales in 2018. Panelists included Jim Amen with Super A, Margie Bravo with Nestle USA, Rich Gillmore with Gelson’s, Chris Linskey with Super King, Mike […]
Posted inPackaging News, Beverage News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National, Suppliers
Tampico Beverages Unveils Updated Logo, Branding
Tampico Beverages yesterday debuted its brand refresh, including an updated logo and a new “look and feel” across its family of fruit flavored juice drink products, website and social media channels. To celebrate the milestone and provide consumers with a chance to engage with Tampico’s new “Imaginatively Curious” tagline, brand ambassadors will be hosting “Tampico […]
Posted inOnline Grocery Technology, Amazon Fresh, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National, Whole Foods
Meredith Corp., eMeals To Bring Curated Meal Plans To Home Cooks
Meredith Corp., a national media and marketing company serving nearly 200 million unduplicated American consumers every month—including 85 percent of U.S. Millennials—is partnering with eMeals, a digital meal planning solution, to bring editorially curated meal plans to millions of home cooks. Through this partnership, Allrecipes, Better Homes & Gardens, and EatingWell users will have access to a trusted, end-to-end […]
Posted inPerishables, Grocery Industry, Home Page Latest News, Marketing News, Southwest, Suppliers
Rice’s Honey Becomes Local Hive With Branding, Packaging Update
Greeley, Colorado-based Rice’s Honey has changed the name and packaging of its flagship honey brand to “Local Hive.” In addition to raw and unfiltered clover, wildflower and amber honey sourced in the U.S., the company also bottles more than 12 local varietals from around the country. The company says that is what prompted the changes. […]