As it enters Detroit and other eastern Michigan markets, BJ’s Wholesale Club is using humor in a campaign centered on Frank, an active member of the local community who does not want what BJ’s Wholesale Club has to offer. The cross-channel campaign centers on Frank’s protests against BJ’s Wholesale Club and his reasons not to […]
Category: Marketing News
Acosta Names 28-Year Veteran Darian Pickett CEO
Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has appointed Darian Pickett as CEO, effective immediately. Pickett, a 28-year veteran with Acosta and most recently the Jacksonville, Florida-based company’s chief client officer, succeeds Alejandro Rodriguez Bas, who will leave Acosta to pursue other opportunities. “Under Alejandro’s leadership, Acosta made […]
Krause’s Market Wins Record Fourth UNFI Beef Stampede Contest
Krause’s Market in Garrison, North Dakota, earned top honors for a record fourth time in five years in UNFI’s National Beef Stampede Merchandising Contest. More than 600 grocery stores from across the country participate in the annual merchandising contest promoted every fall to showcase beef as the center-of-the-plate protein of choice. Retailers nationwide served by […]
Children’s Health Defense Files Lawsuit Against Beech-Nut
Robert F. Kennedy Jr., chairman and chief legal counsel for Children’s Health Defense (CHD), on July 9 announced a lawsuit against Beech-Nut Nutrition Co. CHD claims that comprehensive test results show that the Beech-Nut Naturals line of baby foods contain residues of synthetic pesticides including glyphosate, acetamiprid and captan. The complaint, filed in Washington, D.C., […]
Rouses Markets Named Official Supermarket Of LSU Athletics
Rouses Markets has signed a sponsorship agreement with LSU Athletics making the family owned company its exclusive and official grocery partner. “We could not be more excited to team up with LSU,” says Donny Rouse, CEO. “We’re a Louisiana company and longtime loyal followers of LSU sports.” Rouses Markets is headquartered in Thibodaux, Louisiana, and […]
Milk: Organic Or Conventional?
by Cindy Sorensen/founder and CEO, The Grocery Group When I find myself in a conversation with a consumer about his or her preference for organic milk vs. conventionally produced milk, I like to inquire about the reason behind their preference. They usually tell me they prefer organic milk because they think it tastes better, is […]
Tyson, Hillshire Add Tajín Clásico Seasoning To Products
The Tyson and Hillshire Farm brands have launched five new products featuring Tajín Clásico Seasoning, a chili lime seasoning brand popular in Mexico. Tajín’s flavor is a blend of mild chili peppers, dehydrated lime juice and sea salt. It primarily is used to enhance the flavor of desserts, vegetables, fresh fruit and now, protein. The […]
Mrs. Renfro’s Salsa Unveils Updated Brand Identity
Fort Worth-based Mrs. Renfro’s Salsa, the seventh largest salsa brand in the U.S., has unveiled new branding and advertising after two decades of the same look featuring a fresh tagline: “True to Family. True to Flavor.” Renfro Foods is a third-generation family business that manufactures salsas, peppers, relishes and sauces. A fresh, modern logo, redesigned […]
