Fit For Bucks, a new health and fitness app that rewards customers for their physical activity, offers a new marketing tool for retailers like grocers. The tool not only helps users improve their health, it also provides an opportunity for merchants to get new customers in the door. The Fit For Bucks platform incentivizes users […]
Category: Marketing News
Giant Food Stores Expanding Giant Choice Rewards Program
Carlisle, Pennsylvania-based Giant Food Stores is expanding its Giant Choice Rewards program across the chain. An enhancement to Giant’s previous Gas Extra Rewards program, Choice Rewards brings customized savings and rewards right to customers’ with the Giant or Martin’s app. “When we designed Giant Choice Rewards, we did so with today’s families in mind,” said Matt […]
Inserra Supermarkets Donates To Diabetes Institute Foundation
Inserra Supermarkets presented the Diabetes Research Institute Foundation (DRIF) with a donation of $180,454.24 generated from the company’s annual summer Diabetes Research Institute (DRI) fundraiser. The event takes place at all the company’s stores including its 23 ShopRite stores in Bergen, Hudson and Passaic counties in New Jersey and Rockland County, New York, and Price […]
Bumble Bee Foods Moving To ‘Best In Market’ Broker Coverage
San Diego-based Bumble Bee Foods is moving to a “Best in Market” broker coverage model to prepare for growth in 2020 and beyond. The go-to-market approach will use a mix of direct, broker assist and local broker coverage to best address local markets and channels. Advantage Sales previously had represented Bumble Bee for more than […]
Kroger Will Exit E-Cigarette Business, Citing Questions, Complexity
In a statement from a Kroger Co. spokesperson this afternoon, the Cincinnati, Ohio-based grocery chain said it is getting out of the e-cigarette business. “Kroger is discontinuing the sale of electronic nicotine delivery products, or e-cigarettes, at all store and fuel center locations due to the mounting questions and increasingly-complex regulatory environment associated with these […]
Red Thread Coffee Co. Relaunches With A New CEO
Red Thread Coffee Co., the women-founded and women run company that makes the only cold brew where the entire line is certified organic, Fair Trade and single origin with no sugar or additives, is relaunching under new CEO Kelly Reilly, an industry veteran with more than 20 years of experience. Red Thread also launched a […]
Reasor’s Celebrates Bountiful Harvest As Summer Ends
Reasor’s has begun a Bountiful Harvest celebration of autumn flavors, cooler weather and family gatherings that will last through Oct. 31. Summer is ending and cooler weather is on the way along with a new school year and football season. Reasor’s, an independent grocer with the tagline “Bring Your Table to Life,” says it is […]
Bay Food Brokerage President Honored As A Top Tampa BusinessWoman
Cammie Chatterton, president of Bay Food Brokerage Inc. in Tampa, Florida, received a Tampa BusinessWoman of the Year award at a gala Sept. 13 at the Tampa Marriott Water Street. Chatterton was chosen as one of 27 women in different fields to receive the award. The women were selected by the Tampa Bay Business Journal […]
