Category: Marketing News

Social distancing restrictions put in place due to COVID-19 have dramatically impacted consumer eating habits. COVID Dining Journey: Eating at Home and Away From Home, a new report from Acosta, explores the notable increase in consumers’ preference for at-home dining and provides predictions on eating trends post-COVID. Acosta’s research found 92 percent of families plan to […]

COVID-19 significantly changed consumer grocery shopping behaviors, including product sampling, an important tactic for the consumer-packaged goods industry. What’s more, 36 percent of shoppers don’t plan to sample products in-store post-pandemic, according to Sampler research. FrontLine Marketing, a consumer marketing and merchandising activation company and division of Acosta, has launched the FrontLine Marketing @Home program, […]

Consumer priorities changed significantly when COVID-19 hit the U.S. last year. As the country adjusted to social distancing restrictions, consumers’ heavy reliance on home cooking led to major shifts in grocery shopping trends. The Pandemic-Fueled Growth of Frozen Foods, a new report from Jacksonville, Florida-based Acosta details the recent increase in frozen food sales due to evolving consumer […]

It has been more than a year since COVID-19 restrictions were put into place in the U.S., and consumer shopping habits have changed dramatically. In COVID Consumer Journey: Passive to Panic, a new report from Jacksonville, Florida-based Acosta, an integrated sales and marketing provider in the consumer-packaged goods (CPG) industry, breaks down changes in shopping […]

Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, has released findings from its most recent COVID-19 shopper insights study. The research found that while the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and […]