Canton, Massachusetts-based Pastene has announced a brand refresh celebrating family meals and traditions that includes new labels, a tagline and a refreshed logo. The updates represent a new look to the company’s iconic yellow and red packaging, but the ingredients remain the same. “A lot has changed over the years, but through it all, we’ve always […]
Category: Marketing News
Posted inPackaging News, Marketing News, Southeast
Wesson Oil Introduces Brand Refresh Featuring Updated Packaging
Memphis, Tennessee-based Wesson and its new owner, Richardson International, a global leader in agriculture and food processing, is breathing new life into the 123-year-old brand with a refreshed look inspired by Wesson’s history. The new look will begin to appear on grocery shelves in May. “We’ve acquired a renowned brand, a good plant run by great […]
Posted inMarketing News, Southeast
The Fresh Market Launches Free Food Sweepstakes For Loyalty Members
Greensboro, North Carolina-based The Fresh Market’s has launched its “Win Free Fresh Food and More for One Year” sweepstakes. The grocer is inviting guests to “sign up and save” through June 28 as each transaction a loyalty member makes will count as an entry to win. The Fresh Market will select 160 members, one from each store, to be […]
Posted inProduce News, Marketing News, Southeast
Dole Launches Astrology-Based Salad Recipe Series
Beyond ingredient variety, nutritional value, taste and ease of preparation, Charlotte, North Carolina-based Dole Food Company Inc. has added another selection criteria to the 12 recipes featured during its “Healthier by Dole” salad recipe series in May: the alignment of the stars. The produce leader has released a dozen original recipes linked to the specific astrological […]
Posted inProduce News, Marketing News, West
California Avocado Extends Advertising Campaign
The California Avocado Commission is extending its advertising campaign – “the best avocados have California in them.” This season’s ads feature visuals that point to the “CA” in the middle of the word “avocados,” and audio and other ads that call out the play on words in their tag lines. Consumer media is targeted to […]
Posted inMarketing News, West
Stater Bros. Markets Partners With LAFC For Advertising Campaign
San Bernardino, California-based Stater Bros. Markets has partnered with the Los Angeles Football Club and LAFC star Christian Torres. Through this partnership, Stater Bros. Markets will bring the excitement of soccer to stores and communities in Southern California, beginning with the 2022 Major League Soccer season. “It was important to us that we teamed up […]
Posted inMarketing News, Southeast
The Fresh Market Offering Special Items For Mother’s Day May 8
Greensboro, North Carolina-based The Fresh Market is promoting itself as the “one-stop-shop destination” by offering guests special items and values this Mother’s Day, May 8. “Mother’s Day should be all about making sure mom feels loved, and we want to help families make the most of the day,” said Dan Portnoy, chief merchandising officer at The […]
Posted inOnline Grocery Technology, Marketing News, Northeast
ChaseDesign Reports Shoppers Eager To Return To In-Store Experiences
According to analysis of new research from Skaneateles, New York-based ChaseDesign, the category growth design agency, retailers need to make digital investments in their stores to attract and retain returning shoppers. Eighty-five percent of customers will do more in-store shopping in 2022 than last year, up from the 79 percent reporting increased visits in 2021. Factors driving this return […]