Mandarin brand Wonderful Halos continues to build on its success as it prepares to kick off its biggest season ever this November, with a $30-million integrated marketing campaign designed to accelerate category growth. The campaign features the brand’s “Good Choice Kid” television commercials, along with Halos’s biggest digital investment yet, which will increase visibility across […]
Category: Snacks Brands
California School Recipient Of Go Organically Literacy Program Donation
Go Organically Fruit Snacks has selected Woodbine Elementary School in Sacramento, California, as the recipient of a $5,000 donation from the Go Organically Gives Back Literacy Program, a national initiative led by the organic fruit snack brand in partnership with First Book, to encourage children’s literacy. In addition to the donation made to the school, 50 […]
Peatos Maker Expects To ‘Unjunk’ More Snack Food Categories
A couple of years ago, World Peas Brand took on the daunting task of creating a healthy crunchy cheese snack—a clean-label alternative to the national brand. The company’s creation, Peatos, are made with a base of non-GMO peas and lentils (pulses) instead of corn, and the seasoning used contains no artificial flavors, colors or MSG. After […]
Campbell Appoints Slavtcheff Head Of Research & Development
Campbell Soup Co. has appointed Craig Slavtcheff, 51, as VP and head of research and development (R&D). Slavtcheff will lead Campbell’s entire R&D organization, including strategy, innovation and product development for the company’s divisions, as well as its science and technology, regulatory, nutrition and culinary teams. He will report to Campbell’s Chief Operating Officer Luca […]
Raley’s Revamps Its Check Stands With Better-For-You Options
Raley’s is reimagining the checkout experience in an effort to help customers make better decisions at the check stand. The California-based retailer has reduced the overall candy offerings at its check stands by 25 percent, fully eliminated conventional candy and replaced it with a selection of snack options that take nutritional value, portion control and […]
Frito-Lay Brings A Twist To Lunch Notes With New Chip Bag Packaging
As summer comes to a close, parents face the transition from relaxed schedules to the structure and routine that the schoolyear brings. In a twist to the common notion that parents can’t wait for back-to-school and students dread it, some statistics suggest otherwise: kids look forward to getting back to school, and many parents struggle […]
Stonyfield Organic Rolls Out Yogurt Snack Packs
Stonyfield Organic is introducing three new snacking options featuring a duo of organic lowfat yogurt paired with either organic graham crackers or organic pretzels for dipping. The Organic Snack Packs are the latest addition to Stonyfield’s kid-friendly lineup of organic yogurt, pouches, smoothies, tubes and string cheese. “With back-to-school just around the corner, our Snack […]
Shaw’s, Food Cos. Extend Helping Hand To Displaced NECCO Workers
Food companies are among a large group of businesses that are stepping up to hire displaced New England Confectionery Co. (NECCO) workers after the company’s plant in Revere, Massachusetts, abruptly shut down operations on Tuesday, July 24. The plant’s nearly 230 workers were told to report on Friday, July 27, for their last paycheck and […]
