Vita Coco is creating the World’s Biggest Coconut roadside experience July 22-24 in Dallas, Texas. The coconut pop-up invites Texans to celebrate summer and Vita Coco’s hydrating Coconut Juice, which launched earlier this summer. Standing more than three stories tall, the giant inflatable coconut will be visible throughout the neighborhood, a nod to “Everything is Bigger […]
Category: Produce News
Posted inProduce News, Northeast, Snacks Brands
Crispy Greens Promotes Torres As National Sales Director
Fairfield, New Jersey-based Crispy Green Inc. has promoted Janet Torres to the position of national sales director. In this capacity, Torres is responsible for leading and managing the sales team, including brokers and contractors. “No question, Janet has demonstrated leadership skills and abilities over her 2.5 years with the company and has earned the trust and […]
Posted inProduce News, Southeast
SEPC Announces Southern Innovations Speaker Lineup
The Southeast Produce Council has announced its lineup of speakers for upcoming Southern Innovations, Sept. 22-24. Held at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, the conference will continue to build upon SEPC’s “What’s New?” platform, which debuted during last year’s conference. The sessions and speakers for the expo are: Keynote Speaker […]
Posted inProduce News, West
SAVRpak Debuts Moisture Control Technology To Triple Produce Shelf Life
San Juan Capistrano, California-based SAVRpak has launched its SAVRpak Drop-In, the first moisture control technology that extends the shelf life and freshness of produce up to three times. The technology does this by eradicating the No. 1 cause of premature molding, wilting and spoilage of peel-less and packaged produce, including berries, leafy greens and mini cucumbers: condensation. Trials […]
Posted inProduce News, West
Verloop Named Executive Director, CEO Of California Walnut Board
The California Walnut Board and the California Walnut Commission have named Robert Verloop as executive director and CEO, effective July 11. The CWB and CWC represent more than 4,500 California walnut growers and nearly 90 handlers, producing more than 1.4 billion pounds of walnuts in 2021 that ship to 50 countries. “We are excited to […]
Posted inProduce News, West
Driscoll’s Adds Tropical Bliss To Product Line
Watsonville, California-based Driscoll’s has created a new flavor, Tropical Bliss, that expands Driscoll’s strawberry collection, which also includes Sweetest Batch and Rosé Berries. With this new launch, Driscoll’s is the first fresh berry company to offer three very different high-flavor strawberries mapped to a proprietary sensory wheel. This curated collection was developed through traditional breeding methods […]
Posted inProduce News, Snacks Brands, West
Natural Delights Launches Truffles Product Line In Stores
Yuma, Arizona-based Natural Delights has launched Truffles, a take on chocolate covered fruit snacks. After a trial period with retail buyers and consumer media, the brand has launch a full-scale marketing campaign around the product, now available to order. Where traditional chocolate covered fruit snacks list high fructose corn syrup as a key ingredient, Natural Delights Truffles […]
Posted inProduce News, National
IRI: Inflationary Levels For Fresh Produce Stabilize In May
The height, the widespread nature and the continued acceleration of inflation dominated the headlines in May. Whether in the grocery store, at the pump or at the movies, consumers were paying more. “IRI, 210 Analytics and IFPA are committed to bringing the latest trends and analysis relative to the produce department,” said Joe Watson, VP, retail, […]