AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), is celebrating 10 years of FMI’s National Family Meals Month. Since this movement began, AWG Brands has been helping promote the benefits of family meals to AWG member retailers and consumers alike. “As the backbone of their communities, AWG member retailers are well placed […]
Category: Private Label Brands
Posted inPrivate Label Brands, Midwest
The Food Club Brand Partners With Feeding America
The Food Club brand plans to donate five million meals in the coming year as part of its partnership with Feeding America to help improve food security in U.S. communities. The Feeding America network consists of food banks, pantries, meal programs and the Feeding America national organization working together to end hunger in America. Established […]
Posted inPrivate Label Brands, Center Store, West
Grocery Outlet Launches ‘GO Brands’ Private Label Line
Grocery Outlet Holding Corp. has launched its new private label program, GO Brands. GO Brands will feature products across three brands: SimplyGO, GO Home & Haven and GO Paw & Pamper. The products will roll out across Grocery Outlet stores beginning this month, with 100 new private label SKUs available in stores by the end […]
Posted inPrivate Label Brands, Albertsons, West
Albertsons Cos. Introduces New ‘Overjoyed’ Private Label Brand
Albertsons Cos. has introduced its new Own Brand, Overjoyed, marking the company’s first major private label debut in recent years. Overjoyed offers shoppers a selection of products including cupcakes, candles and liners; cookies; chocolatey trail mixes; cheesecakes and sprinkles. An extension of Overjoyed, Overjoyed Boutique features decorative vases, candles and seasonal gifts. Both are available […]
Posted inFeature, Aldi, Corporate Store News, Private Label Brands
Aldi’s Supplier Ties Fuel Product Development Efforts
One of the keys to Aldi being able to keep prices low, quality high and on-trend products rolling in is its strong relationships with suppliers. Those relationships came up frequently during a recent store tour conducted by Shaun O’Keefe, regional VP at the company’s Jefferson, Georgia, distribution center. The tour, conducted for journalists at the […]
Posted inThe Kroger Co., National, Private Label Brands, Produce News
Kroger’s New ‘Field & Vine’ Fresh Produce Brand Focuses On Local
The Kroger Co. is expanding its Our Brands portfolio with the addition of Field & Vine, a fresh produce line grown by farmers in California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon and Washington. The brand includes blueberries, blackberries, raspberries and strawberries. “Field & Vine features berries grown in the fields of American farmers that are picked, packed and delivered in stores […]
Posted inProduce News, Associated Wholesale Grocers, Midwest, Private Label Brands, Snacks Brands, Wholesaler/Distributor News
AWG Brands Expands Best Choice Produce Snacks
AWG Brands, the private brands portfolio of Kansas City, Kansas-based Associated Wholesale Grocers Inc., has launched its new Best Choice produce snack program. Designed to merchandise in grocers’ produce departments, the program offers a curated selection of 15 natural snacks. “We’re continuing to see growth in the category based on analytics from the AWG Partner Gateway […]
Posted inPrivate Label Brands, Corporate Store News, Midwest
Walgreens Expands Private Label Brand, Establishes ‘Nice! For You’
Walgreens is launching “Nice! For You,” a new tier of its private label grocery brand, “Nice!,” to help customers find food choices that help support their journey to a healthier lifestyle. “Nice!” launched in 2011 and offers a range of everyday food and beverage products at a low cost. While all “Nice!” products meet national brand standards […]