The Kroger Co. is expanding its Our Brands portfolio with the addition of Field & Vine, a fresh produce line grown by farmers in California, Florida, Georgia, Michigan, New Jersey, North Carolina, Oregon and Washington. The brand includes blueberries, blackberries, raspberries and strawberries. “Field & Vine features berries grown in the fields of American farmers that are picked, packed and delivered in stores […]
Category: Private Label Brands
Posted inProduce News, Associated Wholesale Grocers, Midwest, Private Label Brands, Snacks Brands, Wholesaler/Distributor News
AWG Brands Expands Best Choice Produce Snacks
AWG Brands, the private brands portfolio of Kansas City, Kansas-based Associated Wholesale Grocers Inc., has launched its new Best Choice produce snack program. Designed to merchandise in grocers’ produce departments, the program offers a curated selection of 15 natural snacks. “We’re continuing to see growth in the category based on analytics from the AWG Partner Gateway […]
Posted inPrivate Label Brands, Corporate Store News, Midwest
Walgreens Expands Private Label Brand, Establishes ‘Nice! For You’
Walgreens is launching “Nice! For You,” a new tier of its private label grocery brand, “Nice!,” to help customers find food choices that help support their journey to a healthier lifestyle. “Nice!” launched in 2011 and offers a range of everyday food and beverage products at a low cost. While all “Nice!” products meet national brand standards […]
Posted inPrivate Label Brands, Corporate Store News, Southwest
Sam’s Club Introduces Member’s Mark Community
Sam’s Club has introduced a new, consumer-driven process to shape and contribute to Member’s Mark, its private brand. In the Member’s Mark Community, participants can provide input on products – from voting on exclusive flavors to testing and trying new items – before they reach stores. The feedback helps guide the large-scale development of products, ensuring […]
Posted inPrivate Label Brands, Midwest
PFSbrands Promotes McElroy As VP, Procurement
PFSbrands has promoted John McElroy as VP of procurement, overseeing the purchasing and research and development teams while continuing to lead quality at the company. With this promotion, McElroy will join the senior leadership team while also continuing to head the execution leadership team. He has extensive experience in warehouse management, distribution, customer success, marketing […]
Posted inPrivate Label Brands, Associated Wholesale Grocers, Dairy News, Midwest, Wholesaler/Distributor News
AWG Brands Unveils Elevated Ice Cream Portfolio
AWG Brands, the private label brands of Kansas City, Kansas-based Associated Wholesale Grocers, has redeveloped its AWG Brands ice cream portfolio, including the addition of 12 flavors and sizes. Recent research from AWG’s ice cream category review revealed that private brands are No. 1 in total U.S. dollar share, with nearly 20 percent in the […]
Posted inPrivate Label Brands, Plant-Based News, Southwest
Walmart Introduces Private Brand Bettergoods
Bentonville, Arkansas-based Walmart has introduced bettergoods, its largest private brand launch in 20 years. “Today’s customers expect more from the private brands they purchase. They want affordable, quality products to elevate their overall food experience. The launch of bettergoods delivers on that customer need in a meaningful way,” said Scott Morris, SVP of private brands, food […]
Posted inGiant Food, Corporate Store News, Northeast, Private Label Brands
Giant Food Reduces Prices On Private Brand Products
Giant Food, a greater Washington, D.C. regional grocery chain, has lowered prices on hundreds of items within its private brand selection, which includes the Giant brand, Nature’s Promise, Taste of Inspirations, Smart Living, Always My Baby, Companion and CareOne. Additionally, Giant has expanded its Flexible Rewards loyalty program enabling customers to earn two times the points for […]