Posted in, Beverage News, Marketing News, National

Study: Consumers Will Pay More For A ‘Made In The U.S.A’ Label

New research published in the Journal of International Marketing shows that consumers are willing to pay a premium for products made in countries with favorable reputations. “Our findings show that consumers not only prefer and assign a higher value to branded products from a country of origin with a favorable country image but also are […]

Posted in, Beverage News, National, Suppliers

Sara Lee Appoints Volatier to SVP of Coffee, Tea Supply Chain

Sara Lee Corp. has appointed Luc Volatier as SVP of supply chain and operations of its International Coffee and Tea business—effective April 1, 2012. Volatier, 44, will be in charge of all procurement, supply chain and manufacturing operations. He will continue to serve in the same role once the International Coffee and Tea business is […]

Posted in, Organic Natural, West

Lundberg Family Farms Marks 75 Years Of Organic Leadership

Richvale, Calif.-based Lundberg Family Farms®, a leading manufacturer of organic rice and rice products, is celebrating its 75th anniversary. The occasion arrives three-quarters of a century after Albert and Frances Lundberg fled the ravages of the Dust Bowl for the fertile soil of the Sacramento Valley. Arriving in Richvale in 1937, armed with lessons learned […]