Posted in, Beverage News, Marketing News, National

Lipton Marketing Campaign Features First TV Ad For Black Tea Since 1989

Lipton is putting the spotlight on its black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand has unveiled a new national advertising campaign for its classic black tea, a first in more than 20 years. The multi-channel campaign includes television, digital, in store, social, public relations and […]

Posted in, Beverage News, National, Perishables

‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’

This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]