Jarlsberg Cheese, a national brand of cheese based in Darien, Connecticut, is expanding its advertising campaign titled “Life’s Best Served with Jarlsberg.” The 2019 campaign will extend the brand’s geographic focus across the New York metro area, New Jersey, Pennsylvania and Maryland, and continue to drive awareness, consideration and trial amongst Jarlsberg’s key target customer—the older Millennial. The […]
Category: Grocery News
A Reawakening At Borden: Executives Plan Company’s Next Chapter
Tony Sarsam was looking for what he called the next “great adventure,” and he has found it at Borden Dairy. Now CEO of the Dallas-based company, Sarsam most recently was CEO of Los Angeles-based Ready Pac. Prior to that, he honed his turnaround skills at PepsiCo. He not only has the experience doing it, but […]
Unilever Unveils On-The-Go Deodorant Wipes
Unilever now has products designed for on-the-go lifestyles with the introduction of new Deodorant Wipes. With 24-hour odor protection, the new Deodorant Wipes are available from Dove, Dove Men+Care, Degree Women, Degree Men and Axe. Unilever’s Deodorant Wipes are pre-moistened, alcohol-free and packaged with built-in lids to ensure freshness. “Our research shows that nearly 50 percent […]
Plant-Based Protein Drink Koia Expands Distribution To Target
Koia, a plant-based protein beverage, has gained distribution into 530 Target locations across the Midwest, Northeast and Florida. Koia’s five original flavors—Vanilla Bean, Cacao Bean, Coconut Almond, Cold Brew Coffee and Cinnamon Horchata—now are available for purchase for $3.99 in the refrigerated section. “With a mission to bring plant-based nutrition to the masses, Koia’s entrance […]
Wild Zora Transitions From Whole Foods To Walmart
Amazon’s takeover of Whole Foods has forced Colorado-based Wild Zora off the healthy grocer’s shelves and into the unlikely arms of Walmart. Walmart’s recent shift toward domestic and healthy food brands is providing Wild Zora the opportunity to sell its flagship Original Meat and Veggie Bars at lower prices to a wider audience, the company says. […]
Rubicon Bakers Launches New Vegan Neapolitan Cupcakes
Rubicon Bakers has added Vegan Neapolitan Cupcakes to its product line. “Inspired by a nostalgic favorite, these delightful pink treats just happen to be vegan,” says Rubicon. Now available at retailers nationwide, the cupcakes are on shelves in time for Valentine’s Day. Rubicon Bakers is committed to its mission to “Bake A Better World” by hiring people […]
Saco Foods Acquires California Sun Dry Foods
Saco Foods LLC, a Middleton, Wisconsin-based manufacturer and distributor of specialty consumer packaged goods, has acquired California Sun Dry Foods Inc., a brand of sun-dried tomatoes. California Sun Dry joins Saco’s line of products including Dolci Frutta, a chocolate hard-shell dessert dip. Charles Olins, formerly the VP of sales and marketing at Concord Foods, has joined Saco […]
Hy-Vee Dietitians To Provide Free Biometric Screenings In February
For the second year, West Des Moines, Iowa-based Hy-Vee Inc. will provide free biometric screenings throughout its eight-state region during Heart Health Month in February. Hy-Vee dietitians working out of Hy-Vee Healthy You Mobiles will offer the free biometric screenings to customers at 150 Hy-Vee stores. Appointments will be taken on a first-come, first-served basis […]
