by Terry Soto/CEO, About Marketing Solutions Inc. I hear growing concerns from retailers who say they just aren’t seeing the results from their multicultural marketing efforts. It seems retailers are baffled by failed attempts to attract, satisfy and retain diverse customers in their trade areas. However, upon closer examination, the common denominator among many retailers […]
Category: International Foods
Filipino American Supermarket Chain Island Pacific Gives Back
The Filipino American supermarket chain, Island Pacific Supermarket, currently with 16 locations serving communities in California and Las Vegas, is shifting its organization culture for 2020. The purpose-driven focus of the Island Pacific company will specifically develop tangible and measurable community initiatives to create opportunities for partnerships that transform its store space as the hub […]
Key Food Stores Opens Newest Liberty Market In Liberty, NY
Key Food Stores Co-Operative Inc., a chain of primarily independently owned and corporate grocery stores, held a grand opening of its newest Liberty Market location at 261 North Main Street, Liberty, New York, on March 6. Local officials and Key Food executives including CEO Dean Janeway, COO George Knobloch, CFO Sharon Konzelman, CIO Tammy Teague […]
New Giant Store In Falls Church, Va., Creates 100 New Jobs
Giant held the grand opening of its new store at 6360 Seven Corners Center in Falls Church, Virginia, on Friday, March 6. The 69,000-s.f. store includes expanded departments, unique product offerings and services from a full pharmacy to a PNC Bank branch and Starbucks. This new location creates 100 new jobs for the local community. […]
Refugee-Focused Afia Debuts Two New Flavors for Frozen Falafel Line
Afia, a family-owned, woman-run company specializing in Mediterranean cuisine, is introducing two new frozen falafel flavors, expanding its award-winning line. Afia’s products are vegan, gluten-free, plant-based and use non-GMO ingredients. Unlike past attempts at frozen falafel that required frying, Afia has developed a line that can be easily heated in ovens and microwaves, yet still […]
MIDWEST: Coborn’s To Celebrate Grand Opening Of 3 Newly Remodeled Stores
Coborn’s Inc. has planned the grand reopening of three newly remodeled locations in its chain of 28 Coborn’s stores. The company recently completed significant updates at locations in New Prague, Clearwater and Sauk Rapids, Minnesota. The grand openings will include several events to celebrate each location’s newly remodeled Coborn’s. New Prague will host a ribbon […]
Golden Farms Celebrates Newest Location In Philadelphia
Key Food Stores Co-Operative Inc., a chain of primarily independently owned and corporate grocery stores, recently held the grand opening of its newest Golden Farms location at 6710 Haverford Avenue, Philadelphia. District Representative Numa St. Louis and Key Food executives including CEO Dean Janeway, COO George Knobloch, CFO Sharon Konzelman, CIO Tammy Teague and VP […]
Soto: Segmenting Multicultural Markets Not As Challenging As You Think
by Terry Soto/multicultural marketing expert I’m often asked how retailers can avoid stereotyping or generalizing when attempting to attract sales from multicultural shoppers given how diverse even one nationality, dialect or cultural background can be. It starts with some common sense. Say you want to attract sales among Hispanic shoppers. The first step should always […]
