Debra Crew has been appointed president of PepsiCo Americas Beverages. In this new expanded role, Crew will oversee PepsiCo’s Gatorade and Tropicana business in North America, its Latin America Beverages business, as well as the company’s North America warehouse sales organization and Beverage Growth Ventures Group. She will report to PepsiCo Americas Beverages CEO Al […]
Category: Beverage News
Posted in, Beverage News, New Products, West
Evolution Fresh To Open Juicery In SoCal
Seattle-based Evolution Fresh plans to open a juicery that will support 160 U.S. manufacturing jobs in , Calif., later next year. Furthering its commitment to expand the availability of super-premium, cold-crafted juice, the company also reports that new flavorful Evolution Fresh products are arriving in select stores on the West Coast. High-tech juicery to quadruple […]
Posted in, Beverage News, Marketing News
Nordaq Fresh Drinking Water Continues To Expand In U.S.
Officially flowing into the U.S. market, Nordaq Fresh, an environmentally conscious water purification system, is changing the way the hospitality industry—including restaurants, hotels, wineries and resort destinations worldwide—thinks about water, according to the company. Headquartered in Sweden and operating in more than 10 countries, Nordaq Fresh is led by husband-and-wife team Robert and Paulina Hahmann, […]
Posted in, Beverage News, National, New Products
Heineken Adds Strongbow Cider To Upscale Portfolio
Heineken USA will add Strongbow cider to its portfolio beginning Jan. 1, 2013. Heineken N.V. is the global leader in cider with nearly 25 percent market share and products available in 20 markets. The Strongbow brand will further complement the leading upscale beer company’s already diverse product portfolio, which includes Heineken, Dos Equis, Newcastle, Amstel […]
Posted in, Beverage News, Grocery Industry, Southeast
Judge Calls Ky. Ban On Wine Sales In Groceries Unconstitutional
A U.S. District Judge has ruled that Kentucky’s prohibition against the sale of wine in liquor stores is unconstitutional, Business First Louisville reports. U.S. District Judge John Heyburn II’s ruling was filed Tuesday in U.S. District Court for the Western District of Kentucky in Louisville. In his ruling, Heyburn said the Kentucky laws and administrative […]
Posted in, Beverage News, National, New Products
Jamba Debuts Ready-to-Blend Greek Yogurt Superfruit Smoothies
Three years ago, Greek yogurt sales represented just 3 percent of overall yogurt category sales. Today, nearly one-third of all U.S. yogurt sales are Greek varieties, and analysts suggest that the category will grow 120 percent over the next five years. Jamba® “At Home” Smoothies expands the concept by combining non-fat Greek yogurt with on-trend […]
Posted in, Beverage News, National, New Products
Rita’s Italian Ice Introduces Secret Flavor Ice
Rita’s Italian Ice, the nation’s largest Italian Ice concept with more than 625 outlets in 19 states, has introduced Secret Flavor Ice and a Secret Flavor Facebook Sweepstakes in outlets across the U.S. Guests can sample the new Secret Flavor Ice and enter their guess on Rita’s Facebook page, and on Thursday, Aug. 23, the […]
Posted in, Beverage News, Equipment & Technology, West
Activate Drinks Announces Opening Of ‘Get Activated’ Pop-Up Shop
Activate the nutrient-enhanced water beverage, has launched the Get Activated shop, part pop-up retail experience and part social experiment created to challenge the city of Los Angeles and motivate surrounding residents to get moving in support of the fight against obesity. Activate has partnered with the Get America Fit Foundation, a nonprofit organization providing education […]