Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]
Category: Beverage News
Posted in, Beverage News, National
National Beer Wholesalers Association Announces 2012-13 BOD Officers
The National Beer Wholesalers Association (NBWA) has announced its board of directors officers for the 2012-13 term. Bob Archer, president and CEO of Blue Ridge Beverage Co. Inc. in Salem, Va., will take the helm as chairman of the board. He assumed the position and its responsibilities during NBWA’s 75th annual convention held earlier this […]
Posted in, Beverage News, New Products, West
Celebs Help Launch New Wellness Beverage
The Regent Beverly Wilshire Hotel was nothing short of a star-studded evening earlier this month as some of Hollywood’s top entertainers, professional athletes and musicians came together to celebrate the launch of the Mr. Pink Ginseng Drink, a new wellness beverage. The streets of Wilshire and the famous Rodeo Drive were covered with fans waiting […]
Posted in, Beverage News, Equipment & Technology, National
Vending Machines To Show Soda Calories
Three major beverage companies are rolling out new vending machines that display how many calories are in their drinks, New Mexico Business Weekly reports. According to The Associated Press, Coke, Pepsi and Dr Pepper machines will allow customers to see the calorie counts for drinks before making a purchase. The machines will first launch in […]
Posted in, Beverage News, Marketing News, National
Marley Coffee Appoints Chris Hopkins SVP Of National Accounts
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins, who has more than 20 years of food and beverage sales experience, will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience […]
Posted in, Beverage News, Northeast
Frieda’s Lights Up The Night With Cooking Light
Frieda’s Specialty Produce partnered with Cooking Light for the brand’s first-ever Light Up The Night tasting event, presented by Citi, held at The High Line in New York City last month. The sold-out event on Sept. 21 brought together the best of what Frieda’s and Cooking Light provide to consumers—fresh fare made with the highest […]
Posted in, Beverage News, National, Southeast
Mountain Dew, Lil Wayne Open New Orleans Skatepark
Mountain Dew and Grammy Award winning recording artist Lil Wayne hosted a VIP ceremony Wednesday to officially cut the ribbon on a new skatepark in New Orleans’ Ninth Ward district, a key component of the partnership known as the DEWeezy project that was announced in March 2012. “We’re very excited to be a part of […]
Posted in, Beverage News, Marketing News, National
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]