Houston, Texas-based Citgo Petroleum is launching Citgo Good Rewards, a summer promotion that allows consumers to earn Citgo gift cards with eight minimum purchases of $20 or more made with a Visa card enrolled in the program. Running through Sept. 20 in all Citgo markets, the program is designed to give customers even more reasons […]
Category: Beverage News
Posted in, Beverage News, Marketing News, Southeast
Coke Among Most Valuable Brands
Atlanta remains home to three of the world’s most valuable brands, including Coke—and those brands’ values are still growing. According to a study by annual BrandZ study by market researcher Millward Brown, The Coca-Cola Co., UPS and The Home Depot are among the 100 most valuable brands on earth. The Atlanta Business Journal reports that […]
Posted in, Beverage News, Marketing News, National, Suppliers
U.S. Bottled Water Consumption Increases 4.1 Percent
The International Bottled Water Association (IBWA), in conjunction with Beverage Marketing Corporation (BMC), has released 2011 bottled water statistics, compiled by BMC, a research, consulting and financial services firm dedicated to the global beverage industry. The new BMC data shows the overall consumption of bottled water has increased by 4.1 percent, building on 2010’s solid […]
Posted in, Beverage News, Marketing News, National
Court Affirms POM’s Right To Inform Consumers Of Products’ Health Benefits
In a 335-page ruling, the Federal Trade Commission’s (FTC) administrative law judge has upheld POM Wonderful’s right to share valuable, scientifically validated information about the health benefits of its safe food with consumers. Since 1996, POM has been committed to studying the health benefits of the pomegranate, investing more than $35 million to support scientific […]
Posted in, Beverage News, West
FreshWorks Pledges $125M Loan Fund To Bring Fresh Food To Neighborhoods
The California FreshWorks Fund has announced that a coalition of grocers, banks and other entities are collaborating on a $125 million loan pool effort to get more fresh food made available in low-income neighborhoods. The Sacramento Business Journal reports that the fund will offer grocers access to alternative financing options as well as incentives to […]
Posted in, Beverage News, National
Nutrisystem Expands Into Retail With New Product Line At Kroger
Nutrisystem Inc., a leading provider of weight management products and services, has announced the May introduction of the Nutrisystem® Everyday(TM) product line at Kroger, the nation’s largest traditional grocery retailer. Nutrisystem Everyday products provide real balanced nutrition and are available in bars, smoothies, bakery and breakfast items. Each product is nutritionally balanced delivering low fat […]
Posted in, Beverage News, National, New Products
V8 Debuts Its Take On Sparkling Juice
Campbell Soup Co. continues to transform the juice aisle with new V8 V-Fusion® Sparkling juice drinks, the only carbonated juices that provide light, fruity refreshment plus the benefits of fruits and vegetables. Carbonated beverages remain the most popular drink in the U.S., and the sparkling juice category has doubled in the past year to $20 […]
Posted in, Beverage News, New Products, West
POM Wonderful Rolls Out New, Smaller Bottle
POM Wonderful, the world’s leading pomegranate grower and trusted juice brand, will now offer its 100 percent Pomegranate Juice in a conveniently sized 8-oz. bottle, which will be available in the produce section of grocery stores nationwide. The portable 8-oz. bottle is ideal for any lifestyle, offering a single serving of 100 percent pomegranate juice […]