The Tour Center at the Anheuser-Busch Houston Brewery will open its doors to the public Friday, April 10, giving guests a behind-the-scenes look at what goes into brewing some of America’s favorite beers. “Anheuser-Busch has been part of the Houston brewing community for nearly 50 years. And, with the Bayou City’s burgeoning beer scene, it’s the […]
Category: Beverage News
Posted in, Beverage News, Southwest
Texas Tea Available At Sprouts Beginning This Month
Texas Tea says it will continue major expansion outside of its home state of Texas this month with distribution in all Sprouts locations. Late March is the target date when four flavors of all-natural Texas Tea will be available for sale nationwide at all Sprouts Farmers Market stores. “We are looking forward to our launch […]
Posted in, Beverage News, Center Store, Marketing News, National, Southeast, Suppliers
Coca-Cola Celebrating 100th Anniversary Of Iconic Bottle This Year
A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the vision for the Coca-Cola bottle, which turns 100 this year. To mark the milestone, The Coca-Cola Co. is celebrating with a yearlong campaign that includes new advertising, […]
Posted in, Beverage News, Center Store, National
Heineken’s ‘Beers Of Mexico’ Variety Pack Returns
Heineken USA is again making available its Beers of Mexico variety pack with limited-edition offering, Dos Equis Azul—a blend of signature golden wheat lager and blue agave. Dos Equis Azul will once again join Heineken USA’s Mexican beers—Dos Equis Lager, Tecate and Sol—in one Fiesta Pack. The pack will be supported with seasonally relevant cross-merchandising […]
Posted in, Beverage News, Center Store, National, New Products
V8 Launches Four New Vegetable Blend Beverages
Campbell Soup Co. is rolling out new V8 Vegetable and Fruit Juice Beverages, blends of vegetables with a touch of fruit. The new varieties include Healthy Greens, Purple Power, Golden Goodness and Carrot Mango. • Healthy Greens: the juices of Spinach, Yellow Carrots, Apples and Pineapple; • Purple Power: the juices of Purple Carrots, Beets […]
Posted in, Beverage News, National, Southeast, Suppliers
Teamsters Approve New Contracts At MillerCoors Breweries In N.C., Texas
Teamsters at MillerCoors breweries in Eden, North Carolina, and Fort Worth, Texas, have ratified new three-year contracts. The agreements cover more than 900 employees at the two breweries and provide lifetime retiree healthcare benefits. Members of Local 391 and 997 at each location voted earlier this month to ratify the contracts by 88 percent. “Our […]
Posted in, Beverage News, Marketing News, National
Anheuser-Busch Super Bowl XLIX Ads To Spotlight Budweiser, Bud Light
As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch will feature three ads spotlighting two marquee brands—Budweiser and Bud Light—during the NBC broadcast on Sunday, Feb. 1. “The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn […]
Posted in, Beverage News, Center Store, National, West
American Pistachios, Anheuser-Busch Highlight ‘Perfect Pairing’ With In-Store Promotions
American Pistachio Growers is joining with Anheuser-Busch to promote the “perfect pairing”: the perfect smart snack and the perfect beer for adults with active lifestyles. Now and through 2015, pistachio lovers can save up to $6 on the purchase of American Pistachio Growers member-branded pistachios and a 12-pack or larger of Michelob Ultra. This partnership […]