Three of the top names in professional golf are now in the beer business. Freddie Jacobson, Keegan Bradley and Graeme McDowell are launching a series of easy-drinking craft beers through their new company, GolfBeer Brewing Co. The move marks the first time professional golfers have started their own beer company and have been associated with […]
Category: Beverage News
Posted in, Beverage News, National
Mike’s Hard Lemonade Introduces ‘Crafted To Remove Gluten’ Seal On All Mike’s Products
Mike’s Hard Lemonade Co. is rolling out new packaging featuring an exclusive “Crafted to Remove Gluten” seal. The “Crafted to Remove Gluten” seal was specially developed to educate and inform consumers and is used exclusively on Mike’s products with permission from the Alcohol and Tobacco Tax and Trade Bureau (TTB), which oversees gluten labeling for […]
Posted in, Beverage News, Southeast, Store News
Group Launches Paid Media Campaign Ahead Of Election Day For Wine Sales In Tenn. Grocery
Red White and Food, the nonprofit organization that supports allowing wine sales in Tennessee’s retail food stores, has launched a statewide paid media campaign to encourage supporters to vote for wine on Nov. 4. Red White and Food’s statewide campaign includes television, radio and digital advertisements featuring volunteer talent; no professional actors were hired. The […]
Posted in, Beverage News, Marketing News, Southeast
J.J. Taylor Distributing Florida Named 2014 Craft Beer Distributor Of The Year
The National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) have recognized J.J. Taylor Distributing Florida Inc. of Tampa, Florida, as the 2014 Craft Beer Distributor of the Year. The award, now in its eighth year, recognizes the beer distribution company that does the most to market, promote and sell craft beer. NBWA and BA presented […]
Posted in, Beverage News, C-Store News, Suppliers
Red Bull Art Of Can Exhibit Slated For November 7-16 In Chicago
Thirty U.S. artists who have used Red Bull cans to create sculptures will compete in the Red Bull Art of Can in Chicago Nov. 7-16 at the Chase Promenade South in Millennium Park. More than 300 artists submitted concepts, and after creating their masterpieces all summer, a panel of six judges selected 30 pieces, representing […]
Posted in, Beverage News, Marketing News, National
Original Light Beer Returns To Original Look On All Fronts
This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]
Posted in, Beverage News, National, Southeast
Sprite Brings Back Cranberry Variety For Holidays
With the beginning of the holiday season around the corner, Sprite says it is bringing back, by popular demand, Sprite Cranberry and Sprite Cranberry Zero. Sprite Cranberry and Sprite Cranberry Zero launched last year for a limited time—offering a blend of traditional Sprite and a splash of sweet and tart cranberry notes. “We listened to […]
Posted in, Beverage News, Grocery News, Midwest
Protein2o Headed To Kroger Midwest Stores This Fall
Protein2o’s line of protein-enhanced waters will be available to more consumers, thanks to a distribution deal with Kroger. Initially, Kroger stores in the Midwest will carry the high-protein, low-calorie water that contains 30 percent of the RDA of protein but without the high calories and fat that many protein shakes and specialty energy drinks contain, […]