Expect to see The Kroger Co. Houston Division team members take on more leadership roles outside the company. Other changes are coming, too, including more emphasis on diversified marketing and community engagement in the Houston area. Joe Kelley, who is president of the division, laid out some of the adjustments Kroger will make as he […]
Category: Bonus Content
Guest Column: Five Packaging Design Mistakes And How To Avoid Them
by Katie Lundin/marketing and branding specialist, Crowdspring We all enjoy a good meme poking fun at embarrassing mistakes online. But, it’s far less funny when your product or package is the butt of those jokes. Poor packaging leads to worse things than a bruised ego—it leads to lost sales and revenue. And, it’s no mystery why. People’s […]
Recommended: Jacksonville Approves $750,000 Grant To Rowe’s IGA
After sitting empty for nearly two years, the former Harveys Supermarket in the Commonwealth Shopping Center in Northwest Jacksonville will reopen as Rowe’s IGA. City Council approved a $750,000 grant Tuesday night to partially finance renovations to open the Rowe’s IGA Supermarket. Ordinance 2019-0767 passed unanimously as part of the consent agenda. The bill provides […]
Hispanic Grocer Finds Success Across Different Cultures
by Treva Bennett/staff writer Born and raised in the grocery business, Omar Jorge has followed in his family’s footsteps and now is a partner in Compare Foods and chairman of Aurora Grocery Group. Compare Foods is a subsidiary of Aurora, which is an umbrella holding company. Each supermarket in the group is individually owned by […]
Soto: Know Your Multicultural Customers So You Can Grow Sales
by Terry Soto/multicultural marketing expert The California Grocers Association’s “Minding the Gap” Strategic Conference took place recently in Palms Springs, California, where retailers brought up specific challenges they currently are attempting to manage when it comes to growing sales among multicultural grocery shoppers. Understanding how to assort authentically for diverse Hispanic and Asian shoppers came […]
People To Watch: Welch’s Customer Team Leader Leslie Campbell
The Shelby Report and The Grocery Group have introduced a series entitled People to Watch that focuses on current and future leadership in the grocery industry. In this installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Leslie Campbell, customer team leader, Welch’s. Tell me a little bit about you and what do you […]
Sorensen: Innovation In Thought Was Lacking This Year
by Cindy Sorensen/founder and CEO, The Grocery Group Each year as I prepare to write my dairy industry “year in review” column, I reflect on the newsworthy events that occurred in the industry in the previous 12 months. This reflection often includes a look back on the following: new product introductions; ingredient, product and package […]
