Grocery Store News & Supermarket Updates | The Shelby Report
Posted in, C-Store News, National

Expert Urges C-Stores To Take A Savvier Approach To Private Label

Well-executed branding strategies for private label products can help convenience stores set themselves apart, bolster shopper loyalty, improve price perception and, ultimately, boost their bottom lines. And yet the industry still has a long way to go when it comes to taking full advantage of private label’s powerful potential, said Todd Maute, a partner in […]