Dallas, Texas-based Avocados From Mexico is headed back to the Big Game with a multifaceted campaign designed to engage consumers and make avocados shoppable at every touchpoint. AFM’s 2022 Big Game campaign will feature digital events like the “House of Goodness” digital experience and an in-store QR code that drive directly to the brand’s website through […]
Category: Produce News
Posted inProduce News, Home Page Slider, West
Sprouts Partnering With Angel City Football Club For Grand Opening
Sprouts Farmers Market will host a grand opening Jan. 14 at its new Garden Grove, California, store at 9848 Chapman Ave. that recently opened its doors in December. Events will include exclusive giveaways for shoppers, special activities hosted by Los Angeles’ own Angel City Football Club, samples of unique and innovative products and a donation […]
Posted inProduce News, Home Page Slider, Online Grocery Technology, Southwest
Central Market’s Annual Citrus Fest Continues Through Jan. 25
Dallas, Texas-based Central Market’s annual Citrus Fest has returned and will be held through Jan. 25. Central Market’s buyers have been searching the globe for the brightest and freshest flavors to bring to Texas at the peak of season. Customers will find different citrus varieties and specialty foods including cookies, drinks and sauces. Central Market’s […]
Posted inProduce News, Home Page Slider, West
Dole Packaged Foods Unveils ‘Hold My Fruit Bowl’ Campaign
Westlake Village, California-based Dole Packaged Foods LLC has released its latest campaign spotlighting its Fruit Bowls snacks titled “Hold My Fruit Bowl.” A kid-friendly riff on the viral “Hold My Beer” meme, the spots shine a light on kids doing spectacular things thanks to “superpowers” they’ve received from snacking on Dole’s Fruit Bowls. One ad spot […]
Posted inProduce News, Home Page Slider, Southeast
Duda Farm Fresh Foods Launches ‘Dip It 2 Win It’ Sweepstakes
Dandy Celery, grown by Oviedo, Florida-based Duda Farm Fresh Foods, announces its sixth annual promotion, “Dip It 2 Win It.” Running through Jan. 14, the sweepstakes aims to elevate healthier snacking and drive in-store as well as online sales during peak football season, while also offering fans a chance to win unique prizes ahead of […]
Posted inAssociation News, Home Page Latest News, National, Produce News, Shelby Exclusives
Co-CEOs Introduce International Fresh Produce Association Operations
by Eric Pereira / content creator The International Fresh Produce Association began operations on Jan. 1 with Co-CEOs Cathy Burns and Tom Stenzel welcoming members in a video. IFPA is a result of the merger of the Produce Marketing Association and the United Fresh Produce Association, announced in 2021. The association serves on the principles of […]
Posted inProduce News, Southeast
Fresh Del Monte Introduces Goodvocado Avocados
Florida-based Del Monte Fresh Produce N.A. Inc. has announced the arrival of Goodvocado avocados, its newest way for consumers to purchase various sizes of avocados all in one pack. Featuring avocados that naturally range from small to large, Goodvocado packs allow consumers to customize their use of avocados, ultimately helping them discover new ways to incorporate avocados into their everyday […]
Posted inProduce News, West
Pacific Trellis Opens Arizona Office, Names New Special Projects Director
Pacific Trellis Fruit has opened a new sales office in Tucson, Arizona, and has appointed Dan Carapella as director of special projects. Both announcements from CEO Josh Leichter come as Pacific Trellis Fruit eyes development in the years ahead. Carapella will manage the new sales office, which will serve as Pacific Trellis Fruit’s fourth office […]