The California Avocado Commission has hired food industry veteran Terry Splane as VP of marketing. Splane fills the role vacated by Jan DeLyser, following her retirement last month. He has more than 30 years of sales and marketing experience in the foodservice and retail channels, most recently as head of partner success and strategy for […]
Category: Produce News
Posted inProduce News, West
FirstFruits Marketing Installs Advanced Cherry Production Line
Yakima, Washington-based FirstFruits Farms is making strides in the fresh produce industry with the construction of an advanced cherry production line at its facility in Prescott, Washington. The production line will feature advanced technology offering total automation, putting FirstFruits Farms at the “forefront of retail integration.” “As a company, we are constantly looking to improve our […]
Posted inProduce News, Northeast
Tops Offers Little Leaf Farms’ Sustainable Fresh Lettuces
Williamsville, New York-based Tops is offering customers a sustainable produce option through Little Leaf Farms’ fresh lettuces. Little Leaf Farms’ hydroponic greenhouses use sunlight and captured rainwater to grow lettuce, which is harvested and delivered to stores within 24 hours, improving shelf life. “We get lots of calls and emails from Little Leaf Farms fans, […]
Posted inProduce News, Feature, Southeast
Produce Is ‘Heart And Soul’ Of Turnip Truck In East Nashville
Three locations serve shoppers seeking fresh, organic items The Turnip Truck in Nashville, Tennessee, has been dedicated to providing fresh and organic products since 2001. What began as a 2,800-square-foot organic shop now has three locations that also offer prepared foods and a full deli, among other features. Founder and CEO John Dyke was working […]
Posted inProduce News, West
Wholesum Introduces ‘Dolci Belles’ Italian Sweet Peppers
Amado, Arizona-based Wholesum has introduced new Italian sweet peppers, Dolci Belles. Italian sweet peppers are characterized by its distinctive long, conical shape, texture and flavor. These peppers have firm, thin walls with few seeds that concentrate at the top rather than down the center of the pepper. With the launch of Dolci Belles, Wholesum hopes to reinvigorate […]
Posted inProduce News, Southwest
Viva Fresh Open To Honor TIPA Employee Gracie Gonzalez
The 8th Annual Viva Fresh Open, presented by BEBO Distributing Inc. and H-E-B, has opened registration for its tournament, to be held March 30. The event will also posthumously honor Gracie Gonzalez, a longtime employee of the Texas International Produce Association team, who passed away in 2020. Since the 1990s, Gonzalez worked with the South Texas Onion and […]
Posted inProduce News, Amazon Fresh, West, Whole Foods
Driscoll’s Launches ‘A Sophia Special’ Children’s Book
Watsonville, California-based Driscoll’s has introduced its first children’s book, “A Sophia Special.” Distributed by Chronicle Books and authored by children’s book writer Julie Falatko, the book builds on its brand journey to promote emotional connections through shared experiences. “We are delighted to share this heartwarming story with children and their caregivers. It reminds everyone to celebrate […]
Posted inProduce News, Southeast
Healthy Family Project Reception Celebrates 2022 Donations
Healthy Family Project’s annual thank you reception at the Southeast Produce Council’s Southern Exposure saw more than 200 produce industry professionals celebrating the impact of its cause marketing programs. Cause marketing retail and digital campaigns in 2022 raised $235,000 for Feeding America food banks, Our Military Kids, Foundation for Fresh Produce and Ripe for Revival. […]