The California Avocado Commission (CAC) has appointed Carolyn Becker to retail marketing director for the northwest region and promoted Zac Benedict to online marketing director. Becker is a produce veteran with 20 years of experience representing growers and marketing associations of the retail produce trade. She has managed marketing programs for a variety of commodity […]
Category: Produce News
Posted in, Produce News, Southeast
Early Outlook Is Bright For South Carolina Peach Crop
South Carolina’s peach farmers are looking forward to an excellent peach crop in 2016 in spite of the challenges they faced last year. Favorable growing conditions have given growers a positive outlook for a fruitful crop. After delays from heavy rains in the fall, growers immediately began working on the upcoming season. Planting new trees, […]
Posted in, Coborn's, Independent Store News, Merchandising News, Midwest, Produce News, Store News
Williams Named Director Of Produce, Floral Merchandising At Coborn’s
Coborn’s has hired Tom Williams as director of produce and floral merchandising, reporting to VP of Fresh Merchandising Emily Coborn. As director of produce and floral, Williams will develop and lead the implementation of produce and floral merchandising strategies for the company’s various retail divisions, including Coborn’s, Cash Wise, Marketplace Foods and CobornsDelivers. He will […]
Posted in, Grocery Store Equipment, Independent Store News, Organic Natural, Produce News, Southwest
Brookshire Brothers Celebrates Canyon Lake, Texas, Opening
Brookshire Brothers says the Canyon Lake, Texas, community showed up in big numbers on Feb. 3 for its new store’s soft opening there. The ribbon was officially cut today (Feb. 10) during a ceremony that featured the local high school band, prizes and sampling. The grocer said the event kicked off of a month of grand […]
Posted in, Grocery Industry, Marketing News, National, Produce News
PMA Fresh Connections 2016 World Tour Announced
Fresh produce and floral professionals from across the supply chain and around the world will gather during the 2016 Produce Marketing Association (PMA) Fresh Connections World Tour. The tour will kick off in Shanghai, China, in March and end in Santiago, Chile, in November. Overall, the tour includes stops in five of the seven continents […]
Posted in, Grocery Industry, Midwest, Perishables, Produce News, Suppliers
NatureFresh Farms Breaks Ground For Phase II In Ohio
With the first crop of OhioRed tomatoes to be picked in late February, NatureFresh Farms says it has broken ground on Phase II of its Delta, Ohio, greenhouse facility. Like Phase I that was completed in late November 2015, Phase II will be 15.30 acres in size. It will be completed this summer. “The support […]
Posted in, Bonus Content, Market Profile, Produce News, Shelby Signature Content, Southwest
NMSU Researchers Work To Increase Produce Sales In Grocery Stores
by Terrie Ellerbee/associate editor New Mexico State University College of Business marketing professors Collin Payne and Mihai Niculescu have been looking for ways to encourage shoppers to spend more of their food dollars on fresh produce. They are co-directors of NMSU’s Consumer Behavior Laboratory, which is equipped with eye-tracking software, a virtual grocery store and […]
Posted in, Equipment & Technology, Marketing News, Online Grocery Technology, Produce News, Suppliers, West
Pear Bureau Northwest Launches Redesigned Trade Website
On behalf of nearly 1,600 growers of Northwest pears, Pear Bureau Northwest has introduced a redesigned trade website focused on “the business of pears.” Providing pear category resources from crop information to training and marketing support, this mobile- and tablet-ready website provides a localized tool kit for growing pear category sales. “We have conducted a […]