Zapp’s new Evil Eye Potato Chips were “born in the spirit of New Orleans and Voodoo healer Marie Laveau,” the company says, and “peer into your soul with the reverie of a mysterious, intense stare.” In the 1800s, Laveau’s evil eye “cast fear, mystery and hexes into the hearts of the nefarious and noble of […]
Category: New Products
New Magic Fruity Pebbles Available In Time For National Cereal Day
Lakeville, Minnesota-based Post Consumer Brands is releasing a new, limited-edition Magic Fruity Pebbles cereal in celebration of National Cereal Day on March 7. Inspired by the Flintstone family’s pink dinosaur Dino, this hot pink, crispy rice cereal turns milk blue. The limited-edition Magic Fruity Pebbles are also gluten-free. “The Pebbles brand is always looking for […]
Fourth & Heart Innovates Ghee Category With Woke Bars Launch
Venice, California-based artisanal food brand Fourth & Heart has transitioned to a lifestyle platform with the debut of its Woke energy bars. Harnessing its background in the ghee industry, the Woke bars will give consumers access to the benefits of clarified butter and collagen through an on-the-go format designed to power active lifestyles. Ghee is […]
Ascent Recovery Water Is Ready-To-Drink Protein Beverage
Ascent, a sports nutrition company based in Denver, Colorado, has launched Recovery Water, a water-based beverage that pairs protein with electrolytes to help athletes recover post-workout. It is made using Ascent’s proprietary native whey protein formulation process. Ascent Recovery Water contains 20g of fast-digesting native whey protein and 2.5 grams of naturally occurring Leucine to […]
Kite Hill Launches Two New Plant-Based Platforms
Kite Hill, a San Francisco Bay Area plant-based food company, recently launched two new products, including a line of coconut milk-based yogurts and a plant-based sour cream. “Kite Hill is an amazing brand with a really strong and loyal following that continues to grow every day,” said Rob Leibowitz, CEO. “Our passionate consumers and retail partners […]
Honey Bunches Of Oats Launches New Frosted Cereal, Whimsical Ads
The Honey Bunches of Oats brand has expanded its lineup to include the new Honey Bunches of Oats Frosted cereal. The new cereal medley adds a frosty layer of sweetness to Honey Bunches of Oats flakes, which are then paired with the brand’s granola bunches. “The Honey Bunches of Oats brand is known for delicious […]
Brands Join McCormick For Grill Mates Turkey Breast Tenderloins
The Honeysuckle White and Shady Brook Farms brands have joined with McCormick to introduce a new co-branded product, Grill Mates Marinated Turkey Breast Tenderloins. Available in two flavors, Montreal Turkey Seasoning and Southwest Style Chipotle, the tenderloins will be in select retail locations starting this month. The companies said Grill Mates Marinated Turkey Tenderloins were […]
Joffer Beverage Co. Rolls Out Jelly Belly Sparkling Water
In a new licensing agreement, Joffer Beverage Co. is bringing the flavors of Jelly Belly jelly bean candies to flavored sparkling water. The launch will include eight varieties: French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry and Watermelon. Each flavor has two ingredients: carbonated water and natural flavors with no […]
