For a fourth year, Sparkling Ice is working with the Honor Flight Network to take the nation’s military veterans on trips to Washington, D.C., to see the war memorials built in their honor. But this is the first year Sparkling Ice has designed special limited-edition case wraps to promote Honor Flight. The new Honor Flight […]
Category: Packaging News
Albertsons Updating, Adding To Signature Select Brand Line
Albertsons Cos.’ Signature Select brand is ramping up its presence across stores with the addition of more than 300 new products and updated branding in 2019. The redesigned products are in the Signature Kitchens, Signature Home, refreshe and The Snack Artist brands. Streamlining these products into Signature Select’s portfolio of more than 2,400 products provides […]
Noluma International Offers Solution For Light Damage To Dairy Products
New research shows 90 percent of dairy farmers know that light damages nutrients in milk, and 98 percent would work with a partner to make their packaging light protected. However, fewer than a third (29 percent) of consumers are aware that light damages milk, with over half (55 percent) saying that supermarkets should be proactively […]
Kashi Rebrands GoLean Line To Kashi Go, Launches New Cereal
Kashi has redesigned its best-selling GoLean line to what is now called Kashi Go and is launching its first flake cereal. As the first product line to introduce plant-based protein to the cereal aisle, Kashi Go will maintain the same protein and taste without altering the original recipes. “Evolving to Kashi Go reflects our food values […]
Tyson Fresh Meats Investing $300 Million In Salt Lake City Plant
Tyson Fresh Meats plans to spend $300 million to build a new food production plant in Salt Lake City, Utah. The facility initially will create 800 jobs and is expected to expand to 1,200 positions within three years after opening. The new facility, expected to add an estimated $27 million in new state tax revenue […]
Steve’s Ice Cream Introduces 7 New Flavors, New Packaging
Steve’s Ice Cream is unveiling seven new flavor creations along with new, artist-designed packaging. Steve’s Ice Cream, a Dean Foods Co. brand acquired in 2017, is introducing the new flavors with a new campaign. From its inception as an ice cream shop in Cambridge, Massachusetts, in 1973, Steve’s is acknowledged as the founder of the […]
How To Create Food Packaging That Can Build Brand Loyalty
by Phil Bagdasarian Co-founder, Packwire Customer loyalty is essential to boosting a business’ bottom line. In fact, an average of 80 percent of future revenue is generated by a 20 percent returning customer base. Attracting new customers is important but keeping them is far more valuable. As such, it is crucial that companies invest in […]
Digimarc, Walmart Collaborate To Automate Fresh Product Markdowns
Digimarc Corp. is collaborating with Walmart to improve the management of packaged fresh foods. The program is intended to reduce fresh food waste and provide everyday lowest prices by automating the markdown process. “We are working closely with Digimarc to innovate and apply new technologies that will aim to reduce waste, help improve our overall […]
