Lay’s Potato Chips, a PepsiCo brand, has begun the largest redesign in its nearly 100-year history, aiming to showcase how its chips are made with real potatoes and announce it is removing artificial flavors and colors in the U.S. Lay’s works with more than 100 family-owned farms across North America, and PepsiCo sources crops and […]
Category: Packaging News
Posted inPackaging News, Aldi, National, News
Aldi Debuts Largest Packaging Rebrand To Date
Aldi is debuting its largest packaging refresh to date, putting its name on every product and launching a namesake brand to make its private labels more recognizable. In response to customer feedback, Aldi-exclusives will carry the Aldi brand or a bold “an Aldi Original” endorsement. New packaging is being rolled out to store shelves. Over […]
Posted inCenter Store, National, News, Packaging News
Seed Oil Free Certified Products See Triple-Digit Growth
Seed Oil Free Certified, the world’s first certification for products made without seed oils, has entered a strategic data partnership with SPINS, a provider of data and analytics for the wellness-focused CPG industry. This collaboration provides the first empirical look into an emerging consumer preference: the growing demand for products made without industrial seed oils. […]
Posted inBakery News, News, Packaging News, West
King’s Hawaiian Highlights Brand Refresh For 75th Anniversary
King’s Hawaiian is marking its 75th anniversary with a brand refresh, followed with new retail packaging in July. This strategic evolution aims to reinforce its market leadership and connect with a new generation of consumers, offering grocers a fresh opportunity for category growth. Since Robert Taira opened his first bakery in Hilo, Hawaii, in 1950, […]
Posted inPackaging News, Deli News, National, News
Lacerta Introduces New Seal N’ Flip Packaging Design
Lacerta Group has announced a new innovation: Seal N’ Flip packaging. Coming at a time when food retailers and brands are focused on their bottom line, the Seal N’ Flip design is estimated to reduce packaging costs by up to 25 percent. The new design places the lidding film on the bottom. Company officials noted […]
Posted inDeli News, News, Packaging News, West
Reser’s Fine Foods Commemorates Anniversary With $2B Milestone
Reser’s Fine Foods, a family-owned company in the refrigerated prepared foods industry based in Beaverton, Oregon, is celebrating 75 years in business as it reaches $2 billion in annual revenue. Founded in 1950 by Mildred Reser, the company began as a small farmhouse kitchen potato salad business and has grown into the largest family-owned, prepared foods businesses in the […]
Posted inProduce News, Packaging News, Southeast
Fresh Express Introduces Refreshed Brand Identity, Redesigned Packaging
Orlando, Florida-based Fresh Express is introducing a refreshed brand identity with a modernized logo, redesigned packaging and a focus on fresh quality, taste and health. The updated visual identity will begin appearing on shelves nationwide starting May 9, with additional activations to follow as part of the broader “Express Yourself” campaign, which launched in April. […]
Posted inPackaging News, Dairy News, Midwest, News
ProAmpac Expands Dairy Packaging Lineup With New Butter Wraps
ProAmpac has expanded its dairy packaging portfolio with high-performance butter wraps, including its Butter Fresh Parchment and foil-paper-based options. Designed to protect butter, margarine and other oil-based solid products, these wraps offer superior grease resistance and excellent dead-fold properties to maintain freshness and minimize air exposure. “With Butter Fresh Parchment, we’re delivering a wax-free, PFAS-free solution with […]