White Plains, New York-based Dannon Light + Fit has introduced a new “fierce” brand restage featuring an improved look, new product innovations and an ad campaign that flips traditional notions that women should crave less. As part of this new look and integrated campaign, Light + Fit is releasing two new commercials that follow a heroine […]
Category: Packaging News
Posted inPackaging News, Northeast, Sustainability News
New Research Reveals ‘Bottle Bill’ Recycling Behavior
New research has been released on consumers’ shopping preferences and attitudes around drink container recycling. The report “How recycling habits impact shopping behavior” has been published by Shelton, Connecticut-based TOMRA, a global producer of “reverse vending” technology that allow people to return their empty drink cans and bottles for recycling. Reverse vending machines are used […]
Posted inPackaging News, Northeast, Snacks Brands
Jolly Rancher Gummies Releases Street Art-Inspired Packaging
Hershey, Pennsylvania-based Jolly Rancher Gummies are releasing limited-edition packaging featuring designs from street artists, including Danielle Mastrion from New York, Joe Starkweather from Miami and Evan Farrell (KidWiseman) from Los Angeles. Jolly Rancher Gummies has unveiled murals in each of the artists’ cities to bring the packaging to life. An additional mural by KidWiseman will appear June 2 in Bentonville, Arkansas. Each large-scale piece of art combines the […]
Posted inPackaging News, Midwest
TekniPlex Plans Specialty Molded Fiber Facility In Ohio
Wayne, Pennsylvania-based TekniPlex Consumer Products has announced plans for a new manufacturing facility in Ohio. Planned to commence operations in early 2024, the 200,000-square-foot specialty molded fiber solutions facility will further expand the company’s capacity and capabilities in this sustainability-minded niche with products, such as high-performance egg cartons. This new technology allows for stronger, better-quality cartons to enhance […]
Posted inPackaging News, Northeast
Tastykake Releases Spider-Man Packaging On Select Products
In anticipation of Sony Pictures’ “Spider-Man: Across the Spider-Verse” releasing in theaters June 2, Philadelphia-based Tastykake is promoting the movie with new product packaging. Available in select retailers nationwide, the packaging is featured on several snacks including Tastykake single-serve Mini Donuts (frosted, powdered and crunch) and multipack Mini Muffins (confetti cake, blueberry and chocolate chip), Pecan […]
Posted inThe Kroger Co., Midwest, Packaging News, Sustainability News
Kroger Adds Upcycled Product, Reaches Recycling Milestone
The Kroger Co. has announced its recycling program has hit a major milestone, saving more than one million pieces of Our Brands flexible plastic product packaging. The company shared it is offering customers more items with upcycled ingredients with the addition of two new Simple Truth products to advance sustainability. “We are continually looking for creative and […]
Posted inPackaging News, Midwest
General Mills, Marvel Partner For Limited-Edition Packaging
In anticipation of Marvel Studios’ “Guardians of the Galaxy Vol. 3” in theaters May 5, several General Mills’ products are undergoing a packaging transformation inspired by the film. Mascots like Lucky the Leprechaun and Trix Rabbit will have new outfits – inspired by the Guardians team suits – on six collectible cereal boxes, with exclusive […]
Posted inPackaging News, Produce News, Southeast
G&R Farms Releases New Packaging For Vidalia Onion Season
Glennville, Georgia-based G&R Farms has released redesigned packaging in coordination with the start of the 2023 Vidalia onion season. The moves aim to highlight the premium essence of their Vidalia onions and support retailers with increased sales. The redesign presents an illustrated and fresh feel donning a striking new color palette, with an art like aesthetic. […]