As the Food Marketing Institute (FMI) brings together food retailers and manufacturers for its FMI Connect conference each year, it adjusts the offerings as industry needs change, just as grocers adapt to meet the evolving needs of their shoppers. This year, for example, FMI Connect’s “Supermarket Chefs,” a two-day immersion experience for culinary professionals, replaced […]
Category: Marketing News
Millennials Weigh In On What Makes Food Brands Authentic
Watershed Communications has released findings from two national ethnographic studies examining the media habits of millennial food and beverage consumers. The “Media Habits of Millennials” (see infographic below) study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage. The “What Matters to Millennials” (infographic below) study set out to […]
FMI’s Sarasin On FMI Connect: ‘We’re Committed To Boldness And Agility’
Food Marketing Institute (FMI) President and CEO Leslie G. Sarasin offered the following statement today on the trajectory of FMI Connect, which was held this week in Chicago: “The competitive landscape of food retail is undergoing an unprecedented time of change, which substantiates the need for a venue that allows the entire industry to do […]
Save Mart Supermarkets Changes Corporate Name To The Save Mart Cos.
Save Mart Supermarkets has changed its corporate name to The Save Mart Companies, effective June 20. The company has been operating under the store names of Save Mart, Lucky, Lucky California, FoodMaxx, S-Mart and MaxxValue. According to The Save Mart Cos., in addition to providing a clear distinction between its Save Mart stores and the […]
Second Mushroom Council, Beef Checkoff Veal Summer Grilling Promotion Under Way
The Beef Checkoff and the Mushroom Council have teamed up for a second Veal Mushroom Summer Grilling Promotion. A new Veal and Portobello Mushroom Blend Burger recipe has been introduced through labels placed on specially marked packages of veal. The promotion is supported with a consumer sweepstakes featuring a $500 grand prize and two $50 […]
IBWA: Bottled Water Consumption, Sales Increase
The International Bottled Water Association (IBWA), in conjunction with research, consulting and financial services firm Beverage Marketing Corp. (BMC), has released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales rose 8.9 percent vs. the previous year. BMC now indicates that bottled water is poised […]
Boone Brands To Introduce Chili Sauce ‘Comparable’ To Texas Pete
Texas Pete Chili Sauce fans may have reason to celebrate. More than one year ago, The Shelby Report published a story online announcing the discontinuation of the popular TW Garner Food Co. hot dog chili sauce. To date, that article has received more than 180—mostly negative—responses. Now, Boone Brands, a company located in Sanford, North Carolina, that […]
Budweiser’s Patriotic Campaign Features Word ‘America’ On Cans, Bottles
The word “Budweiser” will be replaced with “America” on the front of the Anheuser-Busch brand’s 12-oz. cans and bottles. Budweiser’s label also is being modified to add copy central to American history, including phrases from the Pledge of Allegiance and lyrics from “The Star Spangled Banner” and “America the Beautiful.” The revamped cans will be […]
