To entice consumers to shop in-store or online, supermarkets must set aside a budget for advertising. With a range of 0.02-4.0 percent, food retailers spend an average of 1.25 percent of sales (excluding pharmacy and gasoline dollars) on advertising. The recently released “2017 Promotional and Advertising Practices Study Among U.S. Grocery Retailers,” published by Aptaris […]
Category: Marketing News
Posted inStore News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Southeast
Rouses Is Official Supermarket Of The New Orleans Saints
Rouses Markets has entered into a multi-year partnership with the New Orleans Saints to become the official supermarket of the NFL team. The Louisiana-based grocery chain will kick off this year’s football season by being an associate partner of the 2017 New Orleans Saints Training Camp presented by Verizon. Rouses will provide an area for Saints […]
Posted inPrivate Label Brands, Executive News, Home Page Latest News, Marketing News, National, Suppliers
Topco Associates Adds Two Executives To Board
Topco Associates has added Emile Breaux, president and CEO of Associated Grocers-Baton Rouge, and Dave Staples, president and CEO of SpartanNash Co., to its board of directors. “We are fortunate to have these two strong leaders on Topco’s board. I am confident that their strategic insight, industry knowledge and deep commitment will help Topco advance […]
Posted inNonfood Items, Home Page Latest News, Marketing News, Merchandising News, National
Grocery Checkstands Drive Greeting Card Sales
Hallmark is partnering with several top supermarket retailers to test a new opportunity for greeting card sales at the grocery checkstand and is seeing positive sales as a result. One grocery partner reported seeing not only increased sales, but more units sold and a higher average price per card. “We are always looking for flexible […]
Posted inNational, Bakery News, Deli News, Home Page Latest News, Marketing News, Organic Natural, Specialty, Suppliers
Latest Buy Takes Sales And Marketing Agency C.A. Fortune National
With its latest transaction in the Pacific Northwest, sales and marketing agency C.A. Fortune says it now offers complete national coverage for brands within the natural/organic, specialty/conventional and bakery/deli retail trade channels. The Chicago-based company recently joined forces with Portland, Oregon-based Bridge Sales & Marketing, completing the agency’s goal of providing coast-to-coast coverage for its client brands […]
Posted inStore News, Corporate Store News, Home Page Latest News, Marketing News, Southwest
Winners Selected For H-E-B Primo Picks Video Showdown
Who says giving away free cookies can’t be a lucrative endeavor? For an inventive video by a San Antonio man, the idea earned him $25,000 and a spot in a H-E-B commercial. For months, creative Texans took their shots at producing videos about their favorite H-E-B Primo Picks products as part of the H-E-B Primo […]
Posted inMarketing News, Home Page Latest News, Produce News, Southeast, Wholesaler/Distributor News
Giumarra Forecasts Excellent Vidalia Onion Volumes This Spring
Vidalia onion season officially kicks off April 12, according to the Vidalia Onion Committee—and Giumarra Southeast says it is offering promotable volumes of the summer favorite, packaged in the Nature’s Partner brand. Shipments will begin the third week of April and continue through the end of July. “Growing conditions in South Georgia have led to […]
Posted inMarketing News, Grocery Industry, Home Page Latest News, National
Trends In Supermarket Advertising And Promotions
Aptaris and dunnhumby have released the second annual study, “Advertising and Promotional Practices Among U.S. Supermarket Retailers,” providing an in-depth review of grocery industry best practices with a look at expected changes in the coming years. With responses from nearly 70 food retailers representing more than 4,600 stores across 34 states, the study details growing investments in […]