Hallmark is partnering with several top supermarket retailers to test a new opportunity for greeting card sales at the grocery checkstand and is seeing positive sales as a result. One grocery partner reported seeing not only increased sales, but more units sold and a higher average price per card. “We are always looking for flexible […]
Category: Marketing News
Posted inNational, Bakery News, Deli News, Home Page Latest News, Marketing News, Organic Natural, Specialty, Suppliers
Latest Buy Takes Sales And Marketing Agency C.A. Fortune National
With its latest transaction in the Pacific Northwest, sales and marketing agency C.A. Fortune says it now offers complete national coverage for brands within the natural/organic, specialty/conventional and bakery/deli retail trade channels. The Chicago-based company recently joined forces with Portland, Oregon-based Bridge Sales & Marketing, completing the agency’s goal of providing coast-to-coast coverage for its client brands […]
Posted inStore News, Corporate Store News, Home Page Latest News, Marketing News, Southwest
Winners Selected For H-E-B Primo Picks Video Showdown
Who says giving away free cookies can’t be a lucrative endeavor? For an inventive video by a San Antonio man, the idea earned him $25,000 and a spot in a H-E-B commercial. For months, creative Texans took their shots at producing videos about their favorite H-E-B Primo Picks products as part of the H-E-B Primo […]
Posted inMarketing News, Home Page Latest News, Produce News, Southeast, Wholesaler/Distributor News
Giumarra Forecasts Excellent Vidalia Onion Volumes This Spring
Vidalia onion season officially kicks off April 12, according to the Vidalia Onion Committee—and Giumarra Southeast says it is offering promotable volumes of the summer favorite, packaged in the Nature’s Partner brand. Shipments will begin the third week of April and continue through the end of July. “Growing conditions in South Georgia have led to […]
Posted inMarketing News, Grocery Industry, Home Page Latest News, National
Trends In Supermarket Advertising And Promotions
Aptaris and dunnhumby have released the second annual study, “Advertising and Promotional Practices Among U.S. Supermarket Retailers,” providing an in-depth review of grocery industry best practices with a look at expected changes in the coming years. With responses from nearly 70 food retailers representing more than 4,600 stores across 34 states, the study details growing investments in […]
Posted inSuppliers, Executive News, Home Page Latest News, Marketing News, Southwest, Women In The News
Tyson Foods Shakes Up Leadership Team, Unveils New Logo
Tyson Foods is making some changes—revealing a new senior leadership team, executives who the company says will “propel” it forward and accelerate growth, and unveiling a new corporate logo. The new appointments come as the company announces the departure of Donnie King, president, North American Operations; Sara Lilygren, EVP, Corporate Affairs; and Gary Cooper, chief […]
Posted inSuppliers, Corporate Store News, Equipment & Technology, Home Page Latest News, Marketing News, National, Online Grocery Technology, Store News
Shoppers Show Increasing Preference For Digital Coupons
Analysis by Inmar Inc. of 2016 coupon activity reveals an ongoing “promotional transposition,” with paperless, digital coupons beginning to overtake traditional paper coupons in popularity. Inmar’s analysis shows that, among the more than 2.2 billion coupons redeemed by shoppers last year, the share of redemption captured by offers that shoppers load directly to their retailer […]
Posted inMarketing News, Association News, Bonus Content, Home Page Latest News, Independent Store News, National, Private Label Brands, Shelby Signature Content, Store News, Suppliers
IGA Announces Its New Cause Marketing Partner
by Lorrie Griffith/editor-in-chief IGA USA revealed its new cause marketing partner at its 2017 Global Rally, Feb. 10-12 in Las Vegas. The new partner is Partnership for Drug-Free Kids, an organization that is summed up best by its tagline, according to President and CEO Marcia Lee Taylor: Where families find answers. The organization offers support […]