Eight O’Clock Coffee is releasing “The Great Coffee Break,” a digital escape room game that consumers can play for the chance to win a year of free groceries. The Great Coffee Break is the first augmented reality (AR) digital game designed by Escape the Room and can be launched by scanning any Eight O’Clock Coffee […]
Category: Marketing News
Posted inPrivate Label Brands, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Merchandising News, National
Acosta: Mix Of National, Private Label Brands Key To Retailer Success
As the brick-and-mortar grocery industry faces increasing competition from all angles, an effective brand strategy can be the key to sustained success for retailers. Shoppers turn to different brands for different needs and seek a balance when it comes to retailers and brand offerings, according to Acosta—a full-service sales and marketing agency for the consumer packaged […]
Posted inOnline Grocery Technology, Equipment & Technology, Food City, Grocery Industry, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Southwest, Store News, Supply Chain News
Arkansas Edwards Stores Roll Out New Websites Through Freshop
Freshop Inc. has developed new websites for select Edwards Food Giant and Edwards Cash Saver stores. The new sites were designed to make the grocery shopping experience easier for customers in 11 Arkansas locations, says the company. They will include features like online shopping, list building, a full catalog of products, clickable weekly circulars, recipes and more. Edwards Food […]
Posted inOnline Grocery Technology, Corporate Store News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National, Store News
Kroger Precision Marketing To Begin Offering Boosted Product Listing Ads
The Kroger Co., through Kroger Precision Marketing powered by 84.51°, will launch a self-service marketing platform, Boosted Products in Search, on June 4. Kroger intends for the platform to help brands reach digitally active shoppers with hyper-relevant products within search results across Kroger digital properties, and view performance in real-time. Brands will have the ability to promote their online […]
Posted inMarketing News, Beverage News, Grocery News, Home Page Latest News, National, New Products, Suppliers
Food Industry Veteran Susie Fogelson Launches F&Co Marketing Firm
Susie Fogelson, a food marketer and strategist, has launched F&Co, a boutique consultancy that delivers brand and content strategy, storytelling concepts and experiential recommendations to food and beverage companies. Fogelson is known for leading marketing and brand strategy at Food Network and the Cooking Channel for more than 15 years. Throughout her tenure at the […]
Posted inSuppliers, Bakery News, Beverage News, Center Store, Dairy News, Deli News, Frozen Food, Grocery News, Home Page Latest News, Marketing News, Meat/Seafood/Poultry, National, Nonfood Items, Snacks Brands
BrandSpark Lists 2018’s Most Trusted Brands In The U.S.
Market research firm BrandSpark International has announced the winners of its 2018 BrandSpark Most Trusted Awards for CPG brands in the U.S. (See list below.) More than 15,000 household shoppers participated in the online survey and determined America’s most trusted brands in food & beverage, personal care & beauty, household & pets and over-the-counter health. Now […]
Posted inDairy News, Feature, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Merchandising News, National, New Products, Perspectives
Milk Category Commoditization Is Not The Best Tactic
Author’s note: After a hiatus following brain surgery due to the discovery of a brain aneurysm, I have returned to my writing responsibilities with The Shelby Report and am now better than new. It’s great to be back! by Cindy Sorensen/ owner and CEO of The Grocery Group Today’s milk case is exploding with an abundance […]
Posted inOnline Grocery Technology, Equipment & Technology, Executive News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National
Dunnhumby Acquires Aptaris ‘To Help Retailers Compete’
Dunnhumby, a customer data science company, has acquired Aptaris Software, an enterprise marketing and promotions management company. The acquisition is the culmination of a strategic partnership that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with what the companies say is the only end-to-end promotions management platform in the market. Dunnhumby says the […]