Festival Foods is recognizing Family Meals Month this September with a variety of programs, insights and recipe ideas to help bring families together at meal time. This year’s campaign features some of Festival Foods’ “little guests” in a YouTube mini-series that’s focused on food, family meals and fun. On camera, children will be doing everything […]
Category: Marketing News
Posted inRaley's, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, Online Grocery Technology, Store News, West
Raley’s Promotes Online Shopping With New Video Campaign
Raley’s has launched a new video campaign promoting its online shopping service, developed with “an understanding of how Raley’s shoppers and non-shoppers use online shopping,” the company says. The grocer conducted a series of focus groups and online surveys to understand what customers want from their online grocery experience. The retailer found that convenience is […]
Posted inGrocery News, Corporate Store News, Executive News, Home Page Latest News, Marketing News, Midwest, Private Label Brands, Store News
Kroger Names Phipps VP Of Branding, Marketing, Our Brands
The Kroger Co. has named Gil Phipps, currently VP of Our Brands, to VP of branding, marketing and Our Brands, effective Aug. 15. Phipps joined the company in 2012 and led the transformation of Our Brands by evolving existing brands and introducing new brands that resonate with customers, says Kroger. “Through elevating recipes and product formulations, inserting personality into […]
Posted inSouthwest, Corporate Store News, Executive News, Grocery News, Home Page Latest News, Marketing News, Store News
C.A. Fortune Taps Former Acosta VP To Lead Dedicated Walmart Office
C.A. Fortune, a consumer products sales and marketing agency based in Chicago, is continuing to grow and expand its national services. Effective Sept. 1, the firm will open a Bentonville, Arkansas, office, just a few blocks from Walmart’s corporate headquarters, dedicated to serving more than 5,000 Walmart retail units nationwide. The new C.A. Fortune office […]
Posted inMarketing News, C-Store News, Grocery News, Home Page Latest News, Midwest, Store News
Wex, Kum & Go Renew Fuel Card Program Partnership
Wex has renewed its agreement with Kum & Go to operate and market the company’s commercial fuel card program. Under terms of the contract, the companies will continue to collaborate to increase sales and marketing resources that further drive Kum & Go’s retail business growth. Wex manages private label and universal fleet cards for Kum […]
Posted inOnline Grocery Technology, Amazon Fresh, Grocery Industry, Grocery News, Home Page Latest News, Independent Store News, Marketing News, Store News, Suppliers, Whole Foods, Wholesaler/Distributor News
Affiliated Foods Adopts BRdata Cloud To Track Scan-Based Promotions
BRdata Cloud recently debuted two new offerings focused on increasing efficiencies between retailers, wholesalers and vendors: Scan Promotion Tracking and Cloud Vendor Portal. Through Scan Promotion Tracking, BRdata Cloud processes stores’ transaction log data to track the number of times promotional items were purchased. Then, at the end of the promotion, BRdata Cloud generates invoices […]
Posted inExecutive News, Grocery News, Home Page Latest News, Marketing News, National
Former C&S Wholesale Exec Joins Acosta As President, CEO
Acosta, a full-service sales and marketing agency in the consumer packaged goods industry, has appointed Alejandro Rodriguez Bas as president and CEO effective immediately. With experience at both CPG companies and retailers, Rodriguez Bas brings a “unique blend of strong strategic and operational expertise, having successfully launched new categories, refined go-to-market models and optimized sales strategies,” […]
Posted inOnline Grocery Technology, Association News, Grocery Industry, Grocery News, Home Page Latest News, Marketing News, National
Retailers Overlooking Weapon In Battle Against Industry Disruption
Rather than concede general merchandise sales to new and disruptive competition, brick-and-mortar retailers are seeking creative ways to maintain their share of this critical and high-margin category. This is one of the conclusions contained in the “General Merchandise Benchmarking Report,” an annual industry report recently released by the Global Market Development Center (GMDC) in partnership with A.T. Kearney. The […]