The Wonderful Co., known for its Wonderful Pistachios, Wonderful Halos and POM Wonderful, has invested more than $1 billion over the past decade marketing its products to consumers across the globe. This milestone, which Wonderful will celebrate at PMA Fresh Summit, “has made Wonderful Pistachios America’s No. 1 fastest-growing snack brand, Wonderful Halos America’s No. […]
Category: Marketing News
Cuties Now The Official Citrus Fruit Of Disney World And Disneyland
Clementine brand Cuties is adding another title to its name: the official citrus fruit of Walt Disney World Resort and Disneyland Resort. The strategic promotional agreement will bring Cuties to food and beverage areas throughout these Disney Parks, starting this fall. “Cuties and Disney Parks is a natural fit because so many kids and parents love both […]
Karen Caplan: The New Holiday Table
by Karen Caplan/President and CEO, Frieda’s Specialty Produce If you’re a retailer, you’ve probably already set your ads for the upcoming holidays, Thanksgiving and Christmas. And chances are you’ve chosen pretty much the same selection of produce items to feature as you did last year: orange sweet potatoes, green beans, Russet potatoes and cranberries. I’m […]
Smart & Final Named The Official Grocery Partner Of The Los Angeles Dodgers
Smart & Final is now the official grocery partner of the Los Angeles Dodgers as part of a multi-year partnership that celebrates food, community and America’s pastime. “The Dodgers are beloved in Los Angeles, the city where Smart & Final opened its first store 147 years ago, and our shared history here and values around community […]
Food 4 Less Brings Blockchain To Shoppers With New Soccer Promo
Food 4 Less, a banner of The Kroger Co., has partnered with Greenfence Consumer to deliver a gamified experience and exclusive collectible content to Los Angeles Football Club (LAFC) fans, leveraging blockchain technology and GFT Authentic Digital Collectibles. Food 4 Less is supporting the blockchain-based promotion through in-store, digital and blockchain marketing tactics to enable […]
Sorensen: Connecting With Hispanic Shoppers
by Cindy Sorensen/Founder and CEO of The Grocery Group The Hispanic population represents the fastest-growing ethnic group in the U.S. In fact, by 2020, Hispanics will be the largest ethnic group. They currently represent 17 percent of the population and will grow to be 29 percent by 2050. This growth will occur in all regions […]
National Pork Board Offers Back-To-School Recipes From Latino Influencers
The back-to-school season is in full motion, and the National Pork Board (NPB) wants to help parents prepare meals not just for their kids, but for the whole family. NPB has partnered with top digital Latino influencers to develop “healthy, savory meals for everyday eating.” “Back to school is a special time for the entire […]
Harps Appoints New Bakery Director And Advertising Manager
Springdale, Arkansas-based Harps Food Stores Inc. recently made two new leadership appointments. Hydie Hale has been named director of all bakery and deli operations, and Sarah Thacker has been named advertising manager. Hale, a native of Fort Smith, attended Westark (now University of Arkansas Fort Smith). In 1997, while a student at the college, Hale […]
