Marketing News Archives

AWG Presents Merchandising, Store Manager And Lou Fox Awards

by Shelby Team April 14, 2019December 12, 2024

Associated Wholesale Grocers (AWG) presented 11 Excellence in Merchandising Awards, the Store Manager of the Year Award and its Lou Fox Community Service Award on March 26 in conjunction with its 2019 Innovation Showcase and Annual Meeting held in Overland Park, Kansas. The company is based in Kansas City. The Excellence in Merchandising Award recognizes […]

Meat/Seafood/Poultry, Grocery Industry, Marketing News, National, Perishables

Midan Marketing Segments Meat Consumers To Understand Trends

by Shelby Team April 11, 2019June 13, 2024

In an effort to help retailers understand customers who purchase meat, Midan Marketing conducted an updated segmentation study of meat consumers in the U.S. The study, conducted in late 2018, is the second edition of segmentation research Midan Marketing conducted in 2016, which provided key insights into six distinct meat consumer groups. According to Midan […]

Bakery News, Association News, Grocery Industry, Grocery News, Home Page Slider, Marketing News

American Bakers Association Study Illuminates Gen Z Consumer Habits

by Shelby Team April 10, 2019June 13, 2024

The American Bakers Association (ABA) released its study, Attracting Gen Z and Millennial Customers, which reveals the habits, perceptions and relationship of Millennial and Gen Z consumers toward commercially baked goods. The results not only show these consumer segments’ perceptions of health, purchase drivers, and digital experiences related to bakery but also indicate key trends […]

Southwest, Grocery Industry, Home Page Slider, Independent Store News, Marketing News, Online Grocery Technology, Store News

Personalization And Relevancy Can Be Game-Changers For Independents

by Lorrie Griffith April 9, 2019

by David Kiehle/SVP and GM, Smart.Market Inc. Independent grocers are increasingly aware of the impact of industry disruption. These retailers are facing a new landscape marked by emerging technologies, quickly changing consumer behaviors, and a wide range of traditional and nontraditional competitors building scale through acquisitions and organic growth. This new environment creates challenges across […]

Meat/Seafood/Poultry, Bakery News, Deli News, Grocery News, Home Page Slider, Marketing News, Produce News, Southwest

Fresh Solutions Of Texas: A Broker Dedicated To Fresh Departments

by Lorrie Griffith April 9, 2019April 26, 2019

by Terrie Ellerbee/editor-Southwest It is no secret that over time smaller food brokers have been swallowed up by larger organizations or they have consolidated and become larger firms themselves. Now, if the pendulum is swinging back toward the small broker, Fresh Solutions of Texas is out in front of it. Carl Riley, Randall Colmer and […]

H-E-B, Grocery Industry, Home Page Slider, Independent Store News, Marketing News, Southwest, Store News

H-E-B Joins Houston Outlaws As Official Partner In ESports

by Treva Bennett April 8, 2019December 12, 2024

San Antonio, Texas-based H-E-B and the Houston Outlaws have partnered to bring the family-owned food retailer into the world of eSports through the team’s South Texas representation in Activision-Blizzard’s Overwatch League. This partnership marks Houston Outlaws’ first partner branding integration on the sleeves of their uniforms, with H-E-B adorned on all home and away jerseys. […]

Midwest, Center Store, Grocery Industry, Grocery News, Home Page Slider, Marketing News, Suppliers

Life Cereal Auditions Children For New Ad Campaign

by Shelby Team April 8, 2019June 13, 2024

Life Cereal is looking for the next generation of “Mikey” for its new advertising campaign, encouraging parents to audition their children for the role. Life, owned by The Quaker Oats Co., is launching a nationwide contest to help the brand find the next face for an upcoming advertising campaign. “Though four decades have passed since the […]

Grocery News, Grocery Industry, Home Page Slider, Marketing News, Produce News, Southwest, Suppliers, Supply Chain News

Dallas-Based DMA Solutions Celebrates 15th Anniversary

by Shelby Team April 4, 2019June 13, 2024

Dallas, Texas-based marketing agency DMA Solutions, which exclusively serves the fresh produce industry, is celebrating 15 years of service. The company specializes in providing an array of measurable marketing solutions to fresh produce companies throughout the supply chain. Founder and CEO Dan’l Mackey Almy, who has an extensive background in fresh produce sales, saw the […]