Dallas, Texas-based DMA Solutions now is offering companies within the fresh food space a free communications consultation to position consumer messaging and communications during this unparalleled time. The spread of Covid-19 and frequent shutdowns have people talking about fresh produce and food more than ever. Each and every day, DMA Solutions is at the forefront […]
Category: Marketing News
Posted inYear In Review - 2020, Barons Market, Executive News, Grocery Store Layout, Home Page Latest News, Marketing News, Shelby Exclusives, West
WEST: People To Watch: Dana Shemirani and Rachel Shemirani, Barons Market
The Shelby Report and The Grocery Group have partnered on this series, entitled People to Watch, to focus on current and future leadership in the grocery industry. In this installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Dana Shemirani, VP-purchasing, and Rachel Shemirani, SVP, of Barons Market in Southern California. Tell me […]
Posted inProduce News, Executive News, Home Page Slider, Marketing News, Southeast
Fresh Del Monte Produce Appoints Elana Gold As CMO
Coral Gables, Florida-based Fresh Del Monte Produce has named Elana Gold as VP and chief marketing officer (CMO). In this role, Gold will lead Fresh Del Monte’s global marketing functions, executing global, regional and local marketing strategies aimed at delivering long-term and sustainable business growth for the iconic brand. She will report to Fresh Del […]
Posted inOnline Grocery Technology, COVID News, Home Page Slider, Marketing News, National
First Insight Finds Coronavirus Impacting Shopping Decisions
As coronavirus continues to spread, a recent survey by First Insight found that news of the virus is impacting the shopping behavior of 75 percent of respondents, up from 45 percent (a 70 percent increase) when comparing to a survey fielded in late February. The survey by Warrendale, Pennsylvania-based First Insight Inc. also pointed to […]
Posted inProduce News, Home Page Slider, Marketing News, Perishables, Suppliers, West
California Avocado Commission Unveils New Ad Campaign
The California Avocado Commission (CAC) has unveiled a new advertising campaign and marketing program to support this season’s California avocado crop. CAC’s new advertising campaign began in March with a combination of traditional and digital media in the West and a focus on California. “The commission’s new advertising campaign theme is ‘The best avocados have […]
Posted inNortheast, Home Page Slider, Marketing News
AGNE Hosts Spring Food Show In Manchester, CT
Associated Grocers of New England Inc. (AGNE) held its spring food show March 10 at the Double Tree Hilton in Manchester, Connecticut. AGNE hosts food shows twice a year, in the spring and fall. The shows offer the retailer an in-depth look at the variety of products carried by AGNE vendors. The shows also feature […]
Posted inExecutive News, Home Page Slider, Marketing News, Southeast
Acosta Appoints Sharon Hart As Chief Information Officer
Jacksonville, Florida-based Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has appointed Sharon Hart as chief information officer, effective March 23. Hart has more than 20 years of experience and is an established transformational leader in both the CPG and retail industries. She is expected to deliver omnichannel technology and […]
Posted inMidwest, Beverage News, Home Page Slider, Marketing News, New Products, Suppliers
Leinenkugel’s Introduces Spritzen, First ‘Beer With A Splash Of Seltzer’
The Jacob Leinenkugel Brewing Co. has introduced its new trio of beers with a splash of seltzer, Leinenkugel’s Spritzen, available nationwide. Spritzen marks the brewer’s first new national release in three years and is available in three flavors: Grapefruit, Raspberry Lemon and Pineapple Strawberry. Spritzen features a crisp and effervescent beer-forward taste with the clean […]