NCSolutions (NCS), a company that improves advertising effectiveness for the consumer packaged goods (CPG) ecosystem, released new data April 9 showing average household grocery spend has fallen since the Covid-19 Extreme Buying peak but still remains elevated at 23 percent higher than pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix […]
Category: Marketing News
Posted inProduce News, Home Page Slider, Marketing News, West
Sun World Expands Supply Capability Of Licensed Grapes
Sun World International LLC has granted new licenses to several California and Mexico produce companies, further expanding the supply and distribution of its proprietary grape varieties, Licensing VP Garth Swinburn recently announced. The new licensees include Anthony Vineyards Inc. for grapes produced in California’s Coachella Valley and Illume Ag Sales LLC (formerly known as Fabbri […]
Posted inHealth & Wellness, COVID News, Guest Contributors, Home Page Slider, Marketing News, National
Guest Columnist: After Covid-19, Grocery Future Should Be Pretty Bright
by Aleya Jennings Gatesman It is obvious that the Covid-19 pandemic is changing everything in the world right now. While an infinite number of questions remain about what to expect in our new normal, it may be my upbeat nature but I’m especially curious to explore some of the positives that may emerge from our current […]
Posted inProduce News, COVID News, Home Page Slider, Marketing News, Online Grocery Technology, Southwest
DMA Solutions Offers Free Communications To Brands, Marketers
Dallas, Texas-based DMA Solutions now is offering companies within the fresh food space a free communications consultation to position consumer messaging and communications during this unparalleled time. The spread of Covid-19 and frequent shutdowns have people talking about fresh produce and food more than ever. Each and every day, DMA Solutions is at the forefront […]
Posted inYear In Review - 2020, Barons Market, Executive News, Grocery Store Layout, Home Page Latest News, Marketing News, Shelby Exclusives, West
WEST: People To Watch: Dana Shemirani and Rachel Shemirani, Barons Market
The Shelby Report and The Grocery Group have partnered on this series, entitled People to Watch, to focus on current and future leadership in the grocery industry. In this installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Dana Shemirani, VP-purchasing, and Rachel Shemirani, SVP, of Barons Market in Southern California. Tell me […]
Posted inProduce News, Executive News, Home Page Slider, Marketing News, Southeast
Fresh Del Monte Produce Appoints Elana Gold As CMO
Coral Gables, Florida-based Fresh Del Monte Produce has named Elana Gold as VP and chief marketing officer (CMO). In this role, Gold will lead Fresh Del Monte’s global marketing functions, executing global, regional and local marketing strategies aimed at delivering long-term and sustainable business growth for the iconic brand. She will report to Fresh Del […]
Posted inOnline Grocery Technology, COVID News, Home Page Slider, Marketing News, National
First Insight Finds Coronavirus Impacting Shopping Decisions
As coronavirus continues to spread, a recent survey by First Insight found that news of the virus is impacting the shopping behavior of 75 percent of respondents, up from 45 percent (a 70 percent increase) when comparing to a survey fielded in late February. The survey by Warrendale, Pennsylvania-based First Insight Inc. also pointed to […]
Posted inProduce News, Home Page Slider, Marketing News, Perishables, Suppliers, West
California Avocado Commission Unveils New Ad Campaign
The California Avocado Commission (CAC) has unveiled a new advertising campaign and marketing program to support this season’s California avocado crop. CAC’s new advertising campaign began in March with a combination of traditional and digital media in the West and a focus on California. “The commission’s new advertising campaign theme is ‘The best avocados have […]