Gelson’s has introduced a new rewards program where customers can earn points for every dollar they spend. With four different tiers (Foodie, Gourmet, Connoisseur, Epicure) come different perks, such as free items, Gelson’s brand BOGO events, a percentage off of whole store events and first to market samplers. Instacart is also integrated into the program, […]
Category: Marketing News
HAC Selects Branding Company To Support Next Phase Of Growth
HAC Inc., an Oklahoma employee-owned grocery company that includes the Homeland banner, says it has entered into an agreement with Rodmell & Co. to establish and execute a branding and customer engagement strategy. “Over the past few years, HAC has made significant improvements to our operations and merchandising,” said Marc Jones, CEO and president at […]
Shine United Gives Moon Cheese A Brand Refresh
Moon Cheese recently underwent a brand refresh so the look on the outside matches the crunchy cheese bites on the inside. Madison, Wisconsin-based Shine United was tasked with performing this integrated rebrand that included an overhaul of the look and feel which was translated into new packaging, a new website, content to fuel social media […]
NACS Show Moving Forward As Scheduled For October
The 2020 NACS Show—the global event for all things convenience—is moving forward as scheduled and will take place Oct. 11-14 in Las Vegas, Nevada, at the Las Vegas Convention Center. NACS and the event’s supporting partner organizations—PEI, PMAA and Conexxus—announced that NACS Show registration and official housing is now open at nacsshow.com. The organizations are working […]
Lifelong Food City Associate Thomas Hembree Dies At 69
The Tennessee Grocers & Convenience Store Association has announced the death of lifelong Food City associate Thomas R. Hembree, 69. He died Saturday, April 18, 2020, at Naples Community Hospital in Naples, Florida, surrounded by his family. Mr. Hembree served as Food City SVP of marketing prior to his retirement in 2010. During his service, he […]
NCS: Consumer Spending Remains 23% Higher Than Pre-Covid Levels
NCSolutions (NCS), a company that improves advertising effectiveness for the consumer packaged goods (CPG) ecosystem, released new data April 9 showing average household grocery spend has fallen since the Covid-19 Extreme Buying peak but still remains elevated at 23 percent higher than pre-pandemic levels. This marked shift—coupled with a return to a grocery basket mix […]
Sun World Expands Supply Capability Of Licensed Grapes
Sun World International LLC has granted new licenses to several California and Mexico produce companies, further expanding the supply and distribution of its proprietary grape varieties, Licensing VP Garth Swinburn recently announced. The new licensees include Anthony Vineyards Inc. for grapes produced in California’s Coachella Valley and Illume Ag Sales LLC (formerly known as Fabbri […]
Guest Columnist: After Covid-19, Grocery Future Should Be Pretty Bright
by Aleya Jennings Gatesman It is obvious that the Covid-19 pandemic is changing everything in the world right now. While an infinite number of questions remain about what to expect in our new normal, it may be my upbeat nature but I’m especially curious to explore some of the positives that may emerge from our current […]
